Thomas Hollihan
Guayaquil,G
Summary
Proactive General Manager, Business Development with extensive experience restructuring marketing departments into agile teams and leading successful product launches. Key skills include sales strategy development, competitive intelligence, and brand-building strategies. Bringing strong analytical problem-solving abilities and a proven track record in driving business growth and market expansion.
Overview
6
6
years of professional experience
Work History
Marketing Director
Pinturas Unidas
07.2019 - Current
- Restructured the marketing department converting it in a multidisciplinary and agile team.
- With collaboration of the sales team we managed to be the #1 paint production company and brand in the country.
- Developed educational content in relation of the correct usage of the products in the four lines of business (architectonic, wood, automotive, and industrial)
- Created a new brand book with specific guidelines for the correct applications of logos, brands and graphic line.
- Directed different new product launches for a broad spectrum of audience like clients, painters, and decorators maximizing the brand and product exposure.
- Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
- Efficiently managed the marketing budget by choosing the best cost efficient options and partners.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
General Manager, Business Development
HoVa Chemicals
06.2022 - Current
- Created a business dedicated to the formulation, fabrication, and distribution of chemical products for industrial cleaning and maintenance.
- Collaborated with engineering teams on technical feasibility assessments, resulting in realistic scope definition for projects.
- On-site experience when the maintenance procedures were taking place while utilizing our products. (Eg. Petrol transportation vessels, food production lines, and industrial boilers)
- Developed a brand book to keep the company image across every informative and marketing content.
- Built up a complete catalog of products associated with industrial and institutional segments.
- Invested and constructed a production facility capable of producing 3000 litters of non-solvent products and another 2000 litter of solvent based products per day.
General Manager, Business Development
Unicasa
09.2018 - Current
- Creation of a import company dedicated to distributing and selling paint application tools.
- Manage a team of 4 salesperson distributed in 3 different regions of the country.
- Analyzed different market opportunities to expand the company product catalog.
- Cost and price analysis for a profitable business while staying competitive in a market driven by low prices.
- Developed different marketing strategies, informative content, and training programs engaging with every individual involved in the sales funnel.
- Developed long-lasting partnerships with industry leaders for increased collaboration and mutual growth.
- Held meeting with the sales team and marketing agency to identify new selling and product positioning strategies.
Education
MBA - Executive Masters in Business Administration
IDE Business School
Guayaquil, Ecuador11-2024
Master of Science - Marketing Management
EAE Business School
Barcelona, Spain08-2018
Bachelor of Science - Business Management
Pensilvania State University
State Colle, PA05-2017
Minor - Entrepreneurship
Penn State University
Pensilvania, PA05-2017
Skills
- Sales strategy development
- Competitive intelligence
- Relationship building and management
- Negotiations
- Analytical problem solver
- Marketing intelligence
- Brand-building strategies
- Problem-solving abilities
- Team Leadership
- Promotional sales events
- Sales funnel management
Hobbies
Fitness life advocate with a fitness coach certification (NASM).
Attached to the ocean and all the sports it offers like surf, scuba diving, and sailing.
Active reader in my free time finishing 4 to 5 books a year.
Timeline
General Manager, Business Development
HoVa Chemicals
06.2022 - Current
Marketing Director
Pinturas Unidas
07.2019 - Current
General Manager, Business Development
Unicasa
09.2018 - Current
MBA - Executive Masters in Business Administration
IDE Business School
Master of Science - Marketing Management
EAE Business School
Bachelor of Science - Business Management
Pensilvania State University
Minor - Entrepreneurship
Penn State University
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