Yvonne Stig Vishart Guzman
Guayaquil,Guayas
Summary
Highly motivated employee with exceptional analysis and leadership skills. Known for success in client retention and sales goals achievement, counseling sales team to promote successful outcomes. Strong work ethic, adaptability and exceptional interpersonal skills, Adept to working effectively unsupervised and quickly mastering new skills.
Overview
34
34
years of professional experience
Work History
Regional Sales Manager
Ecochic Style - Wrangler Jeans
Guayaquil, Guayas
03.2018 - Current
- Participated actively in industry conferences and seminars for knowledge sharing purpose.
- Developed strategies and plans for regional sales growth.
- Conducted regular market research to identify customer needs and preferences.
- Created promotional campaigns to increase sales in the region.
- Monitored competitor activities and analyzed pricing trends in the region.
- Analyzed regional sales performance data to develop actionable insights.
- Collaborated with product development team to create new products tailored to local markets.
- Established relationships with key accounts in the region through personal visits and phone calls.
- Recruited, trained, coached, mentored, and evaluated a team of regional sales representatives.
- Cultivated an environment that fostered teamwork among regional sales staff members.
- Negotiated contracts with distributors, vendors, retailers in the regions Asia, Europe and Ecuador.
- Implemented effective territory management techniques across the region.
- Identified opportunities for cross-selling and up-selling within existing customer base.
- Maintained accurate records of all sales activities including leads generated and closed deals.
- Resolved customer inquiries promptly as well as escalated issues when necessary.
- Ensured compliance with company policies and procedures related to regional sales operations.
- Generated reports on weekly, monthly, quarterly basis detailing regional sales metrics such as revenue goals achieved or missed targets.
- Partnered closely with marketing team to ensure successful execution of promotional campaigns in the region.
- Developed and managed regional sales program and market operations.
- Met regional sales objectives by developing and implementing promotion strategies, coordinating sales team and servicing key accounts to fortify business relationships.
- Analyzed regional market trends to discover new opportunities for growth.
- Supervised sales strategy, training, team structure and communication of regional sales program.
- Increased revenue generation by collaborating with senior executives to assess regional performance and develop new sales strategies.
- Analyzed quarterly sales statistics and prepared analyses for corporate management.
- Penetrated new markets by investigating competitor products, services and trends.
- Led, coached and developed employees to achieve sales goals.
- Supported, trained and motivated team of professionals to consistently meet annual goals for sales and production.
- Hired and motivated high-performing sales team achieving goals per year.
- Resolved customer complaints regarding sales and service.
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
- Supported sales team members to drive growth and development.
- Mentored and internally promoted successful company sales and account management staff into leadership positions to drive company growth.
- Built sales forecasts and schedules to reflect desired productivity targets.
- Prepared budgets and approved budget expenditures.
- Determined price schedules and discount rates.
- Gained market share in new sales performance through aggressive team training.
- Follow up and review of the CRM, cold leads and efficient closing sales.
General Sales Manager
Induauto - Chevrolet.
Guayaquil, Guayas
01.2012 - 03.2018
- Developed and implemented strategies to increase sales revenue.
- Monitored customer satisfaction levels and took corrective action when needed.
- Collaborated with marketing team to develop promotional campaigns.
- Analyzed market trends and identified potential new customers.
- Created weekly and monthly reports on sales performance, goals, and objectives.
- Managed staff of 80 sales representatives, providing guidance and support as needed.
- Conducted regular training sessions for new sales personnel.
- Coordinated with other departments to ensure timely delivery of automobiles and trucks or services to customers.
- Maintained accurate records of all transactions in the company's CRM system.
- Resolved customer complaints in a timely manner.
- Assisted in developing pricing models for various products or services offered by the company.
- Advised senior management on changes in product offerings based on customer feedback and market conditions.
- Implemented effective incentive programs for sales reps to boost productivity levels.
- Identified areas needing improvement in order to maximize efficiency.
- Analyzed competitor strategies to gain an edge over them in the marketplace.
- Reviewed customer feedback surveys regularly and devised plans accordingly.
- Encouraged team members to meet and exceed objectives by setting goals, tracking performance daily and implementing improvement strategies.
- Utilized established sales techniques and persuasive communication skills to meet personal sales objectives.
- Reviewed inventory data to make adjustments, evaluate forecasts and meet demands.
- Reviewed KPIs daily and implemented critical adjustments to increase performance for each metric.
- Performed sales consultations and educated clients on products and services.
- Search and close businesses with agriculture, shrimp farms, companies.
- Established new accounts and serviced existing accounts maintaining professional relationships.
- Executed and created strategic sales plans to expand new customer base and extend global reach.
- Attended trade shows for in-person engagement and network building.
General Manager
Intiplax - Vishart
Guayaquil, Ecuador
01.1990 - 12.2011
- Obtain exclusive franchisees of high end fashion brands.
- Such as Ermenegildo Zegna, Armani, Hugo Boss, Cole Haan, Tino Cosma, Peerless Closing.
- Developed and implemented operational strategies to improve efficiency, reduce costs and maximize customer satisfaction.
- Established and maintained effective communication with staff members to ensure efficient operations.
- Managed all aspects of daily business operations including budgeting, staffing, scheduling, inventory control, customer service and sales.
- Monitored financial performance and identified areas for improvement in cost savings and revenue generation.
- Coordinated training activities for employees to ensure compliance with company policies and procedures.
- Maintained relationships with vendors to obtain the best pricing on supplies and materials.
- Created a positive work environment by developing team building activities that encouraged collaboration among departments.
- Analyzed existing processes for effectiveness and developed new systems as needed to enhance overall productivity levels.
- Implemented employee recognition programs to motivate staff members towards achieving organizational goals.
- Identified areas of improvement in current business practices and collaborated with other departments to develop action plans for implementation.
- Developed marketing strategies designed to increase brand awareness within target markets.
- Assisted in the recruitment process by interviewing potential candidates for open positions.
- Performed routine audits of internal controls in order to maintain accuracy of financial records.
- Trained employees on duties, policies and procedures.
- Created schedules and monitored payroll to remain within budget.
- Reviewed financial statements and sales or activity reports to measure productivity or goal achievement.
- Appraised inventory levels on frequent basis, ordering new merchandise to keep quantities well-stocked.
- Created effective business plans to focus strategic decisions on long-term objectives.
General Manager.
Trodisa - Vishart.
Guayaquil, Ecuador
01.1990 - 12.2011
- Obtain exclusive distribution of Kenneth Cole Apparel for Ecuador.
- Established and maintained effective communication with staff members to ensure efficient operations.
- Managed all aspects of daily business operations including budgeting, staffing, scheduling, inventory control, customer service and sales.
- Monitored financial performance and identified areas for improvement in cost savings and revenue generation.
- Maintained relationships with vendors to obtain the best pricing on supplies and materials.
- Created a positive work environment by developing team building activities that encouraged collaboration among departments.
- Analyzed existing processes for effectiveness and developed new systems as needed to enhance overall productivity levels.
- Implemented employee recognition programs to motivate staff members towards achieving organizational goals.
- Identified areas of improvement in current business practices and collaborated with other departments to develop action plans for implementation.
- Provided guidance and support to subordinate managers in order to foster an atmosphere of cooperation throughout the organization.
- Performed routine audits of internal controls in order to maintain accuracy of financial records.
- Trained employees on duties, policies and procedures.
- Created schedules and monitored payroll to remain within budget.
- Supervised employees through planning, assignments and direction.
- Managed inventory levels and conducted corrective action planning to minimize long-term costs.
- Developed service and sales strategies to improve retention and revenue.
- Delegated work to staff, setting priorities and goals.
- Reviewed financial statements and sales or activity reports to measure productivity or goal achievement.
Education
Associate of Arts - Social Media Marketing
Universidad Tecnológica De Argentina.
Argentina.12-2019
Bachelor of Arts - Foreign Trade And Negotiaton
Ide Business School
Guayaquil01-2004
Bachelor of Science - Business Administration
Miami Dade Community College
Miami04-1993
High School Diploma -
Colegio De La Asunción
Guayaquil02-1987
Skills
- Market and competitive analysis
- Sales Lifecycle Management
- Distribution channel management
- Market Share Growth
- Negotiation and Persuasion
- Consultative and relationship selling
- Sales Leadership
- Conflict Resolution
- Forecasting and Reporting
- Customer Base Development
- Deal Closing
- Lead Generation
- Customer Service
- Business Development
- Goal Setting
- Customer Support
- Pipeline Maintenance
- CRM Software
- Follow up ability
- Teamwork
- Work under pressure
- Positive
- Dynamic
- Discipline
- Responsible
Languages
Spanish
First Language
Timeline
Regional Sales Manager
Ecochic Style - Wrangler Jeans
03.2018 - Current
General Sales Manager
Induauto - Chevrolet.
01.2012 - 03.2018
General Manager
Intiplax - Vishart
01.1990 - 12.2011
General Manager.
Trodisa - Vishart.
01.1990 - 12.2011
Associate of Arts - Social Media Marketing
Universidad Tecnológica De Argentina.
Bachelor of Arts - Foreign Trade And Negotiaton
Ide Business School
Bachelor of Science - Business Administration
Miami Dade Community College
High School Diploma -
Colegio De La Asunción
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