Summary
Overview
Work History
Education
Skills
Languages
References
Timeline
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Yvonne Stig Vishart Guzman

Yvonne Stig Vishart Guzman

Quito

Summary

With over 30 years of experience in both outbound and inbound, specializing in B2B and B2C sales. In addition to the extensive sales experience, I have experience in CRM platforms such as Salesforce and HubSpot to manage customer relationships, track sales performance, and optimize outreach strategies. Ability to leverage these tools has enabled to streamline the sales process, improve customer engagement, and consistently exceed targets. Throughout the career, Have honed ability to build strong relationships, exceed sales targets, and provide exceptional customer service. Training, coaching, team work with sales associates. Expertise in managing high-volume calls, coupled with the ability to understand customer needs and offer tailored solutions, has consistently driven sales growth and customer satisfaction. Thrive in dynamic environments where problem-solving skills and passion for sales can make a meaningful impact. Specialize in Project management, team leadership an coordination, client management with success.

Overview

34
34
years of professional experience

Work History

Regional Sales Manager

Ecochic Style - Wrangler Jeans
03.2018 - 04.2024
  • Project management, team leadership and coordination, client management, proven success obtaining loyalty and referrals.
  • Sales KPIs 1.5 million per year.
  • Managed four stores located in the top malls in Ecuador, leading the sales team to ensure optimal performance through coaching and consistently achieving KPIs
  • Implement Salesforce to manage business relationships
  • Helps manage relationships and interactions with prospects and customers
  • Work across the stages of the sales process, tracking overall metrics to help and resolve problems for the sales team
  • Search and investigate B2B cold leads via Google, LinkedIn, social media, website, and other sources to generate leads and convert them to prospects
  • Work with the marketing team to generate qualified leads (MQL) leads
  • Received from the marketing department, MQL leads to qualify leads as prospects: Sales Qualified Lead (SQL), to hand over to account executives
  • Constant coaching account executives with follow-up, involvement in the solution of problems with customers to gain the sale for customer success, and sales team reach KPIs
  • Top-notch customer service
  • Credibility and authentic salespeople
  • Gain customer loyalty
  • Programming, the development, and growth of the sales team
  • Develop strategies to maintain advantage, competitiveness, identification of business opportunities, and expansion in the region
  • Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.

General Sales Manager

Induauto - Chevrolet
01.2012 - 03.2018

Analyze the development and growth of sales for the company: Analysis of the competition and development of strategies to maintain competitive advantage, identification of business opportunities, and expansion of sales in Guayas.

Monthly KPIs $3.5 million dollars, over achieving monthly quota.

  • Successfully manage outbound, inbound, cold calling B2B and B2C, from prospects to win close deals, up to $1.2 million in one sale to a company.
  • Work with sales team, marketing, and support teams to optimize as the work in each stage
  • Search for new opportunities, outbound leads from Google, social media, websites, and referrals for B2B leads to close full-cycle sales
  • Work with marketing teams in campaigns to generate leads (MQL), to hand over to SDRs to convert prospects
  • Follow up with Account Executives
  • Development, monitoring, and follow-up of CRM (Induauto) to monitor leads, qualify prospects, and hand over to sales associates for customer success
  • Strategic alliances with suppliers, credit cards, banks, cooperatives, and financial institutions for automotive loans
  • Establish and maintain relationships with retail customers
  • Maintain solid business relationships with companies for fleet sales and after-sales
  • Implement commissions for sales associates to increase sales of cars, SUVs, vans, and trucks
  • Guidance, coaching, and problem-solving to achieve compliance with weekly sales quotas by sales associates
  • Management and supervision of Call Center for customer inquiries
  • Collaboration with customer service department to solve problems and ensure customer satisfaction CSI guidelines, established by General Motors
  • Participation in trade shows and industry events to promote brand and generate business opportunities, organized by General Motors and dealership
  • Conducting daily meetings with sales associate offline and online

General Manager

Intiplax - Vishart
01.1990 - 12.2011

Develop and maintain the most exclusive boutique in the city of Guayaquil, Vishart Gallery, founded by parents in 1971.

  • Obtain couture fashion franchises, exclusive for Ecuador: brands such as Ermenegildo Zegna, Armani, Hugo Boss, Ferragamo, Cole Haan, Peerless Clothing, and Tino Cosma
  • Manage the relationship with the franchises' Europe, United States, and Panama offices
  • Travel for fashion shows in Europe, the United States, and Panama to place orders for each franchise twice a year
  • Involved in purchasing, importing, and logistics from the relationship with vendors to the arrival at the warehouse and point of sale
  • Plan, direct and control administrative, commercial, operational and financial activities
  • Increased productivity and performance through the implementation of business strategies
  • Analysis and evaluation of the company's financial situation and results
  • Setting and adhering to budgets and financial plans
  • Implementation of strategies to reduce costs
  • Compliance with profits, for final balances
  • Manage and supervise the day-to-day operations of the company sales team
  • Implement a sewing workshop with state-of-the-art technology, using all imported materials of the best quality, for the alterations and maintenance of haute couture garments
  • Implement commissions for sales associates to reach KPI´s
  • Schedule appointments with exclusive clients from presidents of the Republic and businessmen for the presentation of the collections with personalized attention and sales
  • Coordinate MTM events (Made to Measure) once a year with companies such as Ermenegildo Zegna and Armani in the city of Guayaquil
  • Haute couture tailors would come to take measurements for VIP clients of suits, shirts, and pants
  • The garments were made in Italy and arrived in Guayaquil eight weeks
  • Lead the marketing team
  • Generate leads through offline campaigns
  • Approve marketing pieces (designs, photographs, and text) for newspapers, magazines, and personalized invitations to select clients

General Manager

Trodisa - Vishart
01.1990 - 12.2011
  • Obtain the Kenneth Cole franchise, exclusive to Ecuador
  • Year KPIs $2.5 millions
  • Manage appropriately obtaoun cold callings 300 per monthly
  • Schedule the development and growth of the company: Competitor analysis and development of strategies to maintain competitive advantage, identification of business opportunities and expansion
  • Manage the relationship with the U.S
  • And Panama offices
  • Involved in purchasing, importing, and logistics from the relationship with vendors to the arrival at the warehouse and point of sale
  • Plan, direct and control administrative, commercial, operational and financial activities
  • Increased productivity and performance through the implementation of business strategies
  • Analysis and evaluation of the company's financial situation and results
  • Setting and adhering to budgets and financial plans
  • Implementation of strategies to reduce costs
  • Compliance with profits, for final balances
  • Manage and supervise the day-to-day operations of the company sales team
  • Implement a sewing workshop, with state-of-the-art technology with all imported materials of the best quality, for the alterations and maintenance of haute couture garments
  • Implement commissions for sales associates to reach KPI´s
  • Lead marketing team
  • Generate leads offline campaigns
  • Approve marketing pieces (designs, photographs, and text) for newspapers, magazines, and personalized invitations to our select clients

Education

SalesForce Sales Operaration Specialization - SDR Sales Development Representative

Coursera
Online Quito, Ecuador.
10.2024

Opportunity Managment in SalesForce -

Coursera Online
United State's
10.2024

Associate of Arts - Marketing: Concepts And Strategies

Universidad Tecnológica De Argentina
Argentina Online.
12.2019

Bachelor of Arts - Program For Business Owners

Ide Business School, Universidad De Los Hemisferio
Guayaquil, Ecuador
08.2008

Bachelor of Science - Business Administration

Miami Dade Community College
Miami, Florida
04.1993

High School Diploma -

Colegio De La Asunción
Guayaquil, Ecuador
02.1987

Skills

  • Teamwork
  • Coaching
  • Sales leadership
  • Full-cycle sales
  • Negotiation
  • Sales strategies
  • Problem solver
  • Research skills
  • Outbound lead generation and closing deals
  • Customer service
  • Follow-up ability
  • Work under pressure
  • Positive
  • Dynamic
  • Discipline
  • Creative

Languages

Spanish
English

References

References available upon request.

Timeline

Regional Sales Manager

Ecochic Style - Wrangler Jeans
03.2018 - 04.2024

General Sales Manager

Induauto - Chevrolet
01.2012 - 03.2018

General Manager

Intiplax - Vishart
01.1990 - 12.2011

General Manager

Trodisa - Vishart
01.1990 - 12.2011

SalesForce Sales Operaration Specialization - SDR Sales Development Representative

Coursera

Opportunity Managment in SalesForce -

Coursera Online

Associate of Arts - Marketing: Concepts And Strategies

Universidad Tecnológica De Argentina

Bachelor of Arts - Program For Business Owners

Ide Business School, Universidad De Los Hemisferio

Bachelor of Science - Business Administration

Miami Dade Community College

High School Diploma -

Colegio De La Asunción
Yvonne Stig Vishart Guzman