Valeria Ruales
Commercial & Marketing Leader | Business Development | Revenue Growth | International Markets
Quito
Summary
Dynamic commercial and marketing strategist with over 14 years of experience in driving revenue growth, market development, and team leadership. Proven track record in building and scaling companies, securing high-value contracts, and expanding business operations into national and international markets. Skilled in crafting innovative strategies that fuel business development and inspire high-performance teams to exceed targets. Committed to delivering results through a strategic, results-driven approach aligned with organizational goals.
Overview
14
14
years of professional experience
5
5
Certifications
5
5
Languages
Work History
Business Development Leader
Absolute Builders, USA
01.2025 - 01.2026
- Development of contractor portfolio in the U.S. and leadership of end-to-end commercial processes.
- Achievement: Closed contracts worth over $6M in 9 months, driving pipeline growth.
Professor
Universidad Internacional del Ecuador
01.2024 - 01.2025
- Professor of Digital Marketing, Customer Experience, and E-commerce (English/Spanish)
- Design of academic content with a practical, business-oriented approach
- Achievement: Recognized as Best Evaluated Professor (Business School, 2025-II).
CEO & Co-founder | Commercial Manager
Denter Ecuador
01.2018 - 01.2025
- Built and scaled the company from scratch, developing commercial and operational structure
- Defined and executed business, marketing, and sales strategy
- Market development and national brand positioning
- Leadership and team development, implementation of processes and KPIs
- Achievements:
- Grew the business to approximately $500K in annual sales
- Developed client portfolio and a sustainable customer acquisition system from scratch
Marketing & Content Coordinator
Neventum, Spain
01.2017 - 01.2018
- Marketing & Content Coordinator
- Coordination of marketing strategies and content generation
- Management of interns and direct relationship with management
- Achievement: Optimization of marketing processes and strengthening of brand presence
Head of Marketing
Gráficas Modelo
01.2016 - 01.2017
- Design and execution of the comprehensive marketing plan (online and offline)
- Achievement: Implementation of commercial and brand positioning strategies
Trade Coordinator Multi-Brand | Marketing Coordinator
Kimberly Clark
01.2012 - 01.2015
- Management of trade marketing strategies for leading brands (Kotex, Huggies, Kleenex)
- Implementation of strategies in traditional channels, pharmacy, and self-service nationwide
- Achievements:
- Execution of large-scale commercial strategies across multiple channels and brands
- (KRECER Program): Selected within the top 5% (4 out of 80 applicants)
Education
MBA -
Dunamis Faculty
Brazil04-2026
Master in Marketing & Sales - Minor in E-Commerce
EAE Business School
Spain01-2017
Bachelor's Degree - International Business
UDLA
Ecuador01-2015
Skills
Strategic Commercial Planning & Business Growth
Account Management & Client Relationship Development
Sales & Pipeline Management (Pipedrive, HubSpot)
Lead Generation & Opportunity Development
Revenue Growth & Business Expansion Strategies
Data Analysis & Business Insights (Excel, Google Sheets)
CRM Management & Sales Process Optimization
Problem-Solving & Analytical Thinking
Cross-functional Collaboration & Teamwork
Strategic Decision-Making
Time Management & Operational Efficiency
Accomplishments
- Closed contracts worth over $6M in 9 months (U.S.)
- Built and scaled a company to approximately $500K in annual sales
- Developed and positioned a brand at a national level from scratch
Certification
Training in digital marketing, sales, negotiation, and leadership (Google, HubSpot, Universidad Hemisferios, Quito Chamber of Commerce, Maxwell Leadership)
SOCIAL LEADERSHIP
Participation in organizations such as Lions Clubs International, Techo para mi País, Patronato San José, Fundación Casa Mis Sueños and Zion Church.
Timeline
Business Development Leader
Absolute Builders, USA
01.2025 - 01.2026
Professor
Universidad Internacional del Ecuador
01.2024 - 01.2025
CEO & Co-founder | Commercial Manager
Denter Ecuador
01.2018 - 01.2025
Marketing & Content Coordinator
Neventum, Spain
01.2017 - 01.2018
Head of Marketing
Gráficas Modelo
01.2016 - 01.2017
Trade Coordinator Multi-Brand | Marketing Coordinator
Kimberly Clark
01.2012 - 01.2015
Master in Marketing & Sales - Minor in E-Commerce
EAE Business School
Bachelor's Degree - International Business
UDLA
MBA -
Dunamis Faculty