Summary
Overview
Work History
Education
Skills
Timeline
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Sergio Carrion

Software Developer
Cuenca

Summary

Dynamic marketing and software development professional with a proven track record of driving growth at Cinch Home Buyers. Specialized in SEO optimization, technical website performance, and data-driven strategies that improve search visibility, increase qualified traffic, and enhance user experience. Skilled in developing high-performing, responsive WordPress websites and implementing effective off-page SEO to strengthen engagement and brand authority. Recognized as a problem-solver and collaborative team player, delivering measurable results in competitive digital environments.

Overview

2
2
years of professional experience
2
2
Languages

Work History

Marketing Coordinator

Cinch Home Buyers
03.2024 - Current
  • Analyzed website performance using Google Analytics and other tools to identify areas requiring optimization efforts.
  • Increased search engine rankings for target keywords through on-page and off-page optimization techniques.
  • Coordinated with content creators to optimize articles, blog posts, videos, infographics for maximum search visibility.
  • Boosted customer engagement with the creation of high-quality, shareable content that adheres to SEO best practices.
  • Conducted regular website audits using crawling tools like Screaming Frog and Sitebulb to identify potential technical issues affecting SEO performance.
  • Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
  • Conducted thorough keyword research using industry-standard tools to identify high-potential phrases for content development.
  • Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
  • Optimized website content by conducting comprehensive competitor analysis and identifying opportunities for improvement.
  • Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.

Software Developer

Cinch Home Buyers
03.2023 - Current
  • Improved software efficiency by troubleshooting and resolving coding issues.
  • Updated old code bases to modern development standards, improving functionality.
  • Maximized site performance with regular updates, security measures, and optimization techniques.
  • Developed and implemented WordPress sites, themes and plugins.
  • Designed responsive, mobile-first websites from design concepts.
  • Enhanced website functionality by implementing custom WordPress themes and plugins.
  • Analyzed website analytics data to identify opportunities for growth and optimization.
  • Increased website traffic by implementing strategic SEO techniques and optimizing on-page content.
  • Implemented link-building strategies designed to increase domain authority and improve search visibility.
  • Completed keyword research to target clients based on keyword targeting.
  • Wrote and distributed press releases to increase brand visibility.
  • Optimized website loading speeds through careful evaluation of installed plugins and efficient use of caching mechanisms.
  • Converted design assets into component-based HTML, CSS and JavaScript.
  • Maintained, debugged and optimized automation programs.
  • Participated in root cause analysis efforts to resolve complex issues related to automated equipment performance.
  • Successfully completed multiple projects under tight deadlines while managing competing priorities effectively.

Education

Associate of Applied Science - Computer Science – Software Development

Instituto Superior Tecnológico Del Austro
05.2001 -

Skills

    Teamwork and collaboration

    Software development

    Programming

    Problem-solving

    API integration

    Front-end frameworks

    CSS

    HTML

    Website maintenance

    Off-page optimization

    SEO auditing

    On-page optimization

Timeline

Marketing Coordinator

Cinch Home Buyers
03.2024 - Current

Software Developer

Cinch Home Buyers
03.2023 - Current

Associate of Applied Science - Computer Science – Software Development

Instituto Superior Tecnológico Del Austro
05.2001 -

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Sergio CarrionSoftware Developer