SAUL PACHECO
Master In Marketing Analytics
Guayaquil,Provincia del Guayas
Summary
Marketing Science| Business Intelligence | Advanced Analytics
Overview
7
7
years of professional experience
7
7
years of post-secondary education
5
5
Certifications
3
3
Languages
Work History
Analytics Associate (Overseas Contractor)
YPulse, Inc
8 2023 - Current
- Responsible for different methodologies involving advance analytics including key driver analysis, segmentation, factor analysis, pricing analytics, TURF, and others
- Manage different data requests involving Syndicated Data that includes restructuring of data, creating visualizations and different custom data pulls using IBM SPSS, Tableau and Excel.
Marketing Science & Analytics Associate (Full Time)
YPulse, Inc
04.2021 - 07.2023
- Applied supervised and unsupervised machine learning algorithms to YPulse Syndicated data using IBM SPSS and Tableau to determine drivers of awareness and purchase intent for diverse Fortune 500 clients
- Analyzed brand awareness, personality, performance, purchase intent, targeting, and loyalty to help syndicated and custom clients make strategic decisions using proprietary YPulse brand tracker data and information gathered from custom surveys
- Managed fielding and quality control of custom research studies on Gen Z and Millennial behavioral habits
- Generation of spending power estimates using YPulse spending tracker and census data
- Creation of an interactive dashboard for tracking YPulse subscribers' engagement and usage using Tableau.
Market Analyst (Full Time)
Camposol Fresh USA INC
07.2020 - 01.2021
- Creation of a ten-year pricing forecast dashboard of blueberries and avocados for LATAM and South Africa
- Generation of an automated Access and SQL database for international pricing reports of fruits portfolio in the United States, Europe, and China
- Created visual stories and reports of the United States Retail Market of the different products portfolio
- Organized and produced market information for Sales Representatives in charge of expansion in Canada and China
- Prepared weekly presentations on the market performance of top retailers such as Walmart, Publix, and Aldi.
Business Development and Analytics Intern
Sethi and Mazaheri LLC
2 2020 - 08.2020
- Writing blogs and social media copy for weekly immigration newsletter
- Used Google Analytics to monitor the current marketing campaign's online advertising effectiveness
- Writing and monitored A/B testing results on email campaigns to prospective and current clients
- Launched a digital marketing campaign and presented recommendations to stakeholders on improving response rates, engagement, and ROI of the marketing budget.
Digital Marketing Summer Intern
Cast Capital Funding
05.2019 - 08.2019
- Helped the Marketing Coordinator with the construction, branding, and outreach of the Latino audience in the US
- Managed and optimized CRM to outfit a new sales cycle for new forms of outreach or leads
- Managed budgeting for ad campaigns, audience analytics, creative ad optimization, and ROI reports
- Developed benchmarking plan of initiatives based on crucial competitor's actions.
Research Assistant (Part time Contract)
Escuela Superior Politecnica del Litoral (ESPOL University)
09.2017 - 03.2018
- Conducted research on undergraduate student graduate aspirations, branding, and rebranding of graduate programs
- Checked the quality control of questionnaires, interview guides, and data sets
- Compiled literature review of new research methodologies for future projects
- Assisted the head of branding and insights with preparing presentations and data analysis.
Marketing Manager Assistant
Papelesa C. LTDA
3 2017 - 8 2017
- Improved the efficiency rate of trade marketing activities by 30% in all channels through major cities in Ecuador
- Developed, administered, and controlled different branding initiatives across the country
- Conducted qualitative and quantitative research for new commercial products for 2018
- Collected, analyzed, and interpreted data using IBM SPSS of the trends and notebook cover preferences of children and young teenagers in Ecuador.
Education
Master of Science - Customer Intelligence And Analytics
Pace University, Lubin School of Business
New York, NY 08.2018 - 05.2020
Bachelor of Science - Marketing
Escuela Superior Politecnica Del Litoral (ESPOL University)
Guayaquil, Ecuador 05.2011 - 06.2016
Skills
YPulse
Quantitative Research
Communication Skills
Organizational Skills
IBM SPSS
Tableau
Qualtrics
Excel
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
SQL
R
Python
Salesforce
Mailchimp
SAP Analytics
YPulse
Certification
Principles of Market Research (UGA 2022)
Accomplishments
- Departmental Award Customer Intelligence and Data Analytics (Pace University 2020)
- Lubin Graduate Student Leadership Award (Pace University 2020)
- Outstanding Participant-Group M Case Competition April 2019 (Group M Mindshare 2019)
- Lubin Analytics Bootcamp Scholarship Spring 2019 (Pace University 2019)
- Academic Excellence Award Marketing (ESPOL University 2016)
- Academic Excellence Scholarship (ESPOL University 2013-2014)
Timeline
Marketing Science & Analytics Associate (Full Time)
YPulse, Inc
04.2021 - 07.2023
Market Analyst (Full Time)
Camposol Fresh USA INC
07.2020 - 01.2021
Digital Marketing Summer Intern
Cast Capital Funding
05.2019 - 08.2019
Master of Science - Customer Intelligence And Analytics
Pace University, Lubin School of Business
08.2018 - 05.2020
Research Assistant (Part time Contract)
Escuela Superior Politecnica del Litoral (ESPOL University)
09.2017 - 03.2018
Bachelor of Science - Marketing
Escuela Superior Politecnica Del Litoral (ESPOL University)
05.2011 - 06.2016
Analytics Associate (Overseas Contractor)
YPulse, Inc
8 2023 - Current
Business Development and Analytics Intern
Sethi and Mazaheri LLC
2 2020 - 08.2020
Marketing Manager Assistant
Papelesa C. LTDA
3 2017 - 8 2017