Rafael Aspiazu
Digital Marketing Consultant
Quito
Summary
Inspired Digital Marketing Consultant driving positive customer outcomes through building of powerful online presences. Considerate, well-spoken professional with excellent client engagement and business development skills. Promoting more than 6+ years working for organizations in B2B and B2C sectors
Overview
8
8
years of professional experience
6
6
years of post-secondary education
Work History
Digital Marketing Consultant
Uhuru Networks / Ava / Scale At Speed Agency
06.2022 - Current
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
- Analyzed competitor pages to locate backlinks and keyword opportunities.
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
- Cultivated relationships with search engine providers to gain industry insights and determine prospects.
- Implemented pay-per-click campaigns to increase website traffic and conversions.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
Execution of new products and projects
Imprenta Mariscal
06.2017 - 06.2018
- Potential clients like Nestle, Ferrero, Qualipharm, and others
- Expertise regarding packaging.
- Coordinated analytical and evaluative techniques to identify, consider and resolve technical issues.
- Demonstrated a high level of initiative and creativity while tackling difficult tasks.
- Developed creative design for print materials, brochures, banners, and signs.
- Completed final touches for projects such as images sizes and font selection.
Social media coordinator
Basica Latam
10.2019 - 06.2022
- Digital marketing campaigns, mediametrix and Data Science with Python
- Influencer marketing, projects for clients like Abbott, UIDE Ecuador, Cordialsa and others
- (Expertise in Facebook Ads, Google Ads, LinkedIn Ads, Twitter Ads, Programmatic, Data Report, Media Planner)
- Increased customer engagement through social media.
- Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.
- Remained composed and highly professional in fast-paced and constantly changing environment, effectively handling challenging situations and difficult individuals to achieve objectives.
- Developed project budgets and managed production costs.
Designer and product owner
Basica Latam
07.2018 - 10.2019
- Digital campaign creator for clients like Familia, Festival, Ducales, and others.
- Maintained consistent use of graphic imagery in materials and other marketing outreach.
- Obtained approval of concepts by submitting rough drafts to management or to client.
- Owned and prioritized the product backlog.
- Oversaw entire product deployments from vision and creation to rollout and delivery.
- Developed creative design for print materials, brochures, banners, and signs.
Brand manager and administrator
Marthina Designer
01.2017 - 06.2017
- Graphic and industrial projects creator.
- Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
- Managed and oversaw creative projects to drive quality, accuracy and deadline management.
Design intern
Neuro Estrategas
07.2016 - 08.2016
- Assisting the creative team regarding projects like TITO and the Vivarium of Quito.
Education
Bachelor in Graphic - industrial design -
Universidad de las Américas
Quito, Ecuador 01.2013 - 12.2014
Editorial design - undefined
Universidad de las Américas Puebla
Puebla, México 01.2011 - 12.2013
Bachelor in science, IB certificate - undefined
Colegio Experimental Alberto Einstein
01.2011 - 12.2011
Msc Strategic Marketing and Data Analysis - undefined
Arden University
11.2021 -
Skills
Team WorkLeadership
Data Analytics
Team Collaboration
Strategic Planning
KPIs Identification
Creative Thinking
Decision-Making
Dashboards
- Data Studio
- PowerBI
- Supermetrics
- Zapier
Crm
- HubSpot
- Active Campaign
- Klaviyo
- SendinBlue
Data Analysis
- Google Analytics
- Ubbersuggest
- Semrush
Programming
Python
Courses And Diplomas
- Google Certification on Publicity on Google Ads - 2020
- Google Certification on Make your business grow on Google ads - 2020
- Facebook Certification in Custom audience segmentation course - 2020
- Facebook Certification in design campaign with Facebook IQ marketing statistics - 2020
- Facebook Certification in creating a reaction from the public with the objective of traffic and targeting Lookalike Audiences - 2020
- Udemy Certification in customer analytics in Python - 2020
- Universidad San Francisco de Quito Certification in data analysis and visualization with Python - 2019
- IESE Marketing: Customer Needs and Wants Certification - 2019
- Inbound Marketing with HubSpot Certification - 2021
- Next_U Certification of Business leadership - 2019
- HP Advantage Marketing and Sales course HP Graphics Arts - 2018
- Textil Design Best graphic design award from the UDLA Faculty of Arquitecture and Design and the government of Pichincha - 2017
- FV area Andina Best industrial design award UDLA - 2017
Language Proficiency
Native, 100%
Ads
- Google Ads
- Facebook Ads
- Linkedin Ads
- Twitter Ads
- TikTok Ads
- Microsoft Ads (Bing)
- Spotify
Personal Information
Nationality: Ecuadorian
References
- Aldo Aspiazu, Proyect Manager, +593 99 600 0007
- Angela Garzó, Executive accounts manager, Imprenta Mariscal, +593 99 970 1643
- José Aulestia, PHd, CEO, Básica Latam Quito, IDE master class, +593 99 970 7216
- Santiago Barragán, MBA, General Manager, Básica Latam Quito, IDE master class, +593 99 536 7419
Timeline
Digital Marketing Consultant
Uhuru Networks / Ava / Scale At Speed Agency
06.2022 - Current
Msc Strategic Marketing and Data Analysis - undefined
Arden University
11.2021 -
Social media coordinator
Basica Latam
10.2019 - 06.2022
Designer and product owner
Basica Latam
07.2018 - 10.2019
Execution of new products and projects
Imprenta Mariscal
06.2017 - 06.2018
Brand manager and administrator
Marthina Designer
01.2017 - 06.2017
Design intern
Neuro Estrategas
07.2016 - 08.2016
Bachelor in Graphic - industrial design -
Universidad de las Américas
01.2013 - 12.2014
Editorial design - undefined
Universidad de las Américas Puebla
01.2011 - 12.2013
Bachelor in science, IB certificate - undefined
Colegio Experimental Alberto Einstein
01.2011 - 12.2011