Nicolas A. Leon
Digital Marketing & Data Analytics Specialist
Cuenca
Summary
Results-driven Sales and Digital Marketing professional with 2 years of experience boosting revenue and customer acquisition through multichannel strategies. Skilled at closing sales, managing digital campaigns, and leveraging data analytics to optimize e-commerce performance. Proficient in tools such as GA4, Meta Ads, HubSpot, and Mailchimp. Strong commercial acumen combined with a deep understanding of consumer behavior and conversion funnels. Thrive in fast-paced, goal-oriented environments.
Overview
2
2
years of professional experience
4
4
Certifications
3
3
Languages
Work History
Sales Advisor
Adidas Performance
2023.02 - 2025.01
- Consistently exceeded monthly sales targets by 15–25% through expert product knowledge, personalized customer engagement, and upselling techniques tailored to performance gear.
- Spearheaded customer acquisition and loyalty strategies, increasing repeat business, and strengthening brand presence in a competitive market.
- Executed targeted in-store and digital campaigns (social media, WhatsApp, email), boosting traffic, and driving awareness of seasonal product launches.
- Recognized multiple times by store and regional managers for top-tier sales performance, and exceptional customer satisfaction scores.
- Collaborated with marketing and inventory teams to ensure optimal product placement and visual merchandising, aligned with Adidas brand standards and consumer trends.
Education
Bachelor of Science - Biomedical Engineering
2001.05 -
Growth Marketing Minidegree - Digital Marketing
2001.05 -
Skills
Google Ads & Meta Ads Campaign Management
Google Analytics 4 (GA4) & Data Studio
SEO & Content Marketing
E-commerce Platforms (Shopify)
Java Programming & Data Analysis
Sales Strategies
CRM Tools & Marketing Automation
Problem Solving & Adaptability
Team Collaboration
Certification
Meta Marketing Analytics Professional Certificate
Timeline
Meta Marketing Analytics Professional Certificate
2025-06
Ecommerce Marketing 101, Shopify Compass.
2025-04
Market Research Analysis, University of London
2025-01
Google Digital Marketing & E-commerce Professional Certificate
2024-11
Sales Advisor - Adidas Performance
2023.02 - 2025.01
Universidad Católica De Cuenca - Bachelor of Science, Biomedical Engineering
2001.05 -
ConversionXL - Growth Marketing Minidegree, Digital Marketing
2001.05 -