Innovation and AI!
Nahomi Lopez
Senior Digital Marketing Consultant
Quito,Ecuador
Summary
Data-driven marketing leader with a proven track record (7+ years) crafting high-performing digital campaigns across industries and continents. Driven by curiosity and innovation, leveraging data analytics to create creative multichannel strategies to drive growth ensuring strong ROI and delivering measurable results.
Overview
7
7
years of professional experience
4
4
years of post-secondary education
7
7
Certifications
2
2
Languages
Work History
Digital Marketing Lead
Verndale
04.2022 - Current
- Increased Client ROI: Achieved over 5,000% ROAS on Google and Meta for B2B and B2C clients across industries through paid ads management, optimization, and high Quality Scores at low CPCs, resulting in increased ad spending of over $240K yearly across all accounts.
- Service Expansion Leader: Created and launched Performance Marketing, CRO, Organic Social Media, and Marketing Automation service offerings, including development of pricing models, sales materials, and deliverables.
- Revenue Generation: Secured over $150K in upsell digital marketing services, including paid ads, landing pages, advanced analytics, and marketing automation.
- Strategic Advisor: Served as trusted advisor and executor for organic social media strategies and multi-channel acquisitions.
- Thought Leadership & Mentorship: Co-managed two LATAM marketing specialists, fostering knowledge transfer and delegation.
- Enhanced Marketing: Collaborated with cross-functional teams on website experimentation and personalization using Optimizely and Sitecore.
- Digital Maturity Models: Developed digital maturity models and services to help clients prove ROI through advanced tracking, CRO tactics, and multi-channel strategies, leading to strong client satisfaction and creation of case study content.
Account Manager - Strategy
Uhuru Network
01.2022 - 03.2022
- Directed Marketing Strategy: Managed the biggest agency accounts targeting a $40-70M IPO for a biotech innovator. Led a cross-functional team of digital marketing experts (developers, copywriters, media buyers, etc.) to achieve this goal.
- Multi-Channel Growth Engine: Created a comprehensive media plan encompassing social media, PPC, programmatic ads, and key healthcare publications (six-figure ad spend).
- Strategic PR & Partnerships: Contributed to secure tier 1-3 media placements and manage key partner relations.
- Successful Launch & Growth: Led the launch of minimum viable products (MVPs) and fostered strong partner relationships, driving the company towards a successful IPO.
Performance Marketing Manager
Centrico Digital - Acquired By Uhuru Networks
07.2020 - 01.2022
- Drove Revenue & Profitability: Managed a P&L, ensuring profitability for a team responsible for the highest revenue generation (30% of total) at a premium hourly rate.
- Expanded Service Portfolio: Increased service offerings by 167% (from 3 ad platforms to 8, including new channels like TikTok and Roku) and added 3 new services (influencer marketing, Hubspot management, email marketing), resulting in a 25% YOY revenue growth.
- Built a High-Performing Team: Reorganized the team structure to a collaborative and agile model, fostering knowledge sharing through workshops and learning spaces. This led to increased client upsells and higher retainers/fees in 2021.
- Marketing & Sales Expertise: Led inbound marketing initiatives, sales, and prospecting efforts for the pod, contributing to overall growth.
- Delivered Growth: Managed E-commerce, SaaS, Education, Retail, Subscription, and Finance clients across multiple countries (US, Canada, UK, Central & South America) - achieving global reach. Drove cost reduction, sales increases, and traffic growth for the highest-grossing client group, leading to increased monthly retainers.
- Data-Driven Strategy: Leveraged data analytics, ad expertise, and creative strategies to enhance clients' digital presence, resulting in high referral rates.
- Championed Employee Experience: Led the EX Committee, spearheading initiatives that promoted learning, physical well-being, and mental health for the global team.
E-Commerce Client Advisor EMEA
KERING Group
09.2019 - 02.2020
- Drove Record Sales & Client Loyalty: Built exceptional client relationships in the EMEA luxury goods market through online support and expertise, achieving record sales and a loyal recurring client base.
- E-Commerce Partnership Champion: Successfully managed and coordinated diverse E-commerce partners using Salesforce.
- Led cross-collaboration with Kering's e-commerce ecosystem, including stores, warehouses, and major retailers (Galeries Lafayette, Harrods, Selfridges, etc.).
International Retail Innovation Project Manager
L'Oréal HQ
01.2019 - 08.2019
- Spearheaded Global Sustainability Program: Established the first multi-brand global program with lasting guidelines, incentivizing countries and salons to embrace sustainable practices aligned with L'Oréal's "Sharing Beauty With All" initiative.
- Digital Transformation Champion: Led the roll-out of new POS traffic tools, apps, and smart mirror projects as part of L'Oréal's major digital transformation initiative.
- Cross-Functional Collaboration Expert: Facilitated 360° cross-collaboration to create guidelines for promotional digital content, ensuring brand consistency across channels.
- Modernized Salon Customer Experience: Led the launch of a new salon app focused on traffic generation, awareness, and sales conversion, with pilot programs implemented in over 40 countries.
Global Account Executive Assistant
Havas Media HQ
09.2018 - 12.2018
- Developed Winning Digital Strategies: Provided strategic recommendations for global digital activations and major seasonal events (Christmas, Valentine's Day, VS Fashion Show).
- Managed Cross-Functional Teams: Coordinated media buyers, global teams, and clients for successful digital ad campaigns.
- Measured & Optimized Performance: Consolidated global post-campaign reports (programmatic, FB, Snapchat) for quarterly and regional campaigns, optimizing future strategies.
- Secured Premium Media Placements: Negotiated with major publishers (Condé Nast, Hearts, Marie Claire, Hello) for both print and digital advertising placements.
Biz Dev and Communication Assistant
Agence W&Co HQ
01.2018 - 04.2018
- Drove Record Engagement: Developed digital strategies and content for internal and external agency projects, achieving record engagement rates across social media channels (Facebook, Instagram, Twitter, LinkedIn).
- Community Management Expert: Managed and nurtured online communities across 4 key platforms.
- Data-Driven Optimization: Created social media reports and audits with actionable recommendations for long-term growth.
- Multifaceted Contributor: Handled profiling, PR, market research, and CRM tasks within Zoho. Supported event management for the agency's 20th anniversary.
Branding and Content Assistant
Fredericton Convensions Center
05.2017 - 09.2017
- Led First Social Media Audit: Conducted a comprehensive social media audit utilizing various tools (Facebook Insights, Twitter Analytics, Google Analytics, Hootsuite, Sprout Social, Tweetonomy) to inform future strategy development.
- Innovative Campaign Execution: Designed and implemented the agency's first Snapchat GeoFilter for "Animaritime 2017," achieving over 1,000 uses and 3,200 views.
- Community Engagement Champion: As Community Manager, fostered high engagement rates on Twitter through creative content strategies.
Education
Master of Science - Digital Marketing
INSEEC Business School
Paris, France 09.2019 - 09.2019
Bachelor of Arts - Communication Studies
St. Thomas University
New Brunswick, Canada 09.2014 - 05.2018
Skills
Paid Ads Platforms (Google Ads, Bing Ads, Amazon Ads, Meta Ads, TIkTok Ads, Spotify Ads, LinkedIn Ads, Snapchat Ads, Criteo Ads,
Organic Social Media Strategies
Search Engine Optimization
Influencer Marketing
CRO
Data Analytics
Content Strategies
Email Marketing
Copywriting
Media Planning
Website Experimentation
Website Personalization
Certification
Google Analytics
Accomplishments
- Nominated for MVP in 2023 at Verndale
- Winner among 60 projects for AI-driven Product Hackaton at Verndale
- Created 6 new Digital Marketing product services at Verndale
- Early promoted to Manager for high performance at Centrico Digital
- Highest grade in Master's Degree thesis
- Dean’s List Student 2015-2017 in Canada
- 3X Leadership Award Recipient in Canada
Interests
Dance salsa
Baking
Cook without a recipe
French pastry
Sustainability
Animals (full-time dog mom)
Software
Hubspot
Marketo
Google Suite
Zoho
SEMrush
Screaming Frog
Hotjar Crazzy Egg
Unbounce Instapage
Jira Confluence
GA4 GA4360
Matomo Analytics
Google Tag Manager
Optimizely Web Experiementation
Shopify, WooCommerce, Big Commerce, Wix
Optimizely B2B
Timeline
Digital Marketing Lead
Verndale
04.2022 - Current
Account Manager - Strategy
Uhuru Network
01.2022 - 03.2022
Performance Marketing Manager
Centrico Digital - Acquired By Uhuru Networks
07.2020 - 01.2022
E-Commerce Client Advisor EMEA
KERING Group
09.2019 - 02.2020
Master of Science - Digital Marketing
INSEEC Business School
09.2019 - 09.2019
International Retail Innovation Project Manager
L'Oréal HQ
01.2019 - 08.2019
Global Account Executive Assistant
Havas Media HQ
09.2018 - 12.2018
Biz Dev and Communication Assistant
Agence W&Co HQ
01.2018 - 04.2018
Branding and Content Assistant
Fredericton Convensions Center
05.2017 - 09.2017
Bachelor of Arts - Communication Studies
St. Thomas University
09.2014 - 05.2018
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