Summary
Overview
Work History
Education
Skills
Websites
Certification
Software
Timeline
Generic

Melanie Miñan

Business Management - Social Media Marketing
Cuenca

Summary

Experienced professional with over a decade of outstanding experience in commercial, mentoring, and marketing fields. Demonstrated ability in developing and executing effective commercial strategies that drive growth and profitability. Extensive experience in mentoring, guiding teams to success, and promoting professional growth. Marketing expert with a proven track record in creating and executing innovative campaigns that strengthen brand presence and generate tangible results. Demonstrated ability to build strong relationships with clients and collaborators, ensuring effective and exceptional outcomes.

Overview

11
11
years of professional experience
21
21
years of post-secondary education
2
2
Certifications
2
2
Languages

Work History

Mentor Support Agent

Springboard
01.2025 - Current

As a Mentor Support Agent (MSA), I provide support, training, and oversight to assigned mentors team, ensuring they have the tools, guidance, and motivation to excel in their roles.

Key Responsibilities:

Support mentors by addressing concerns and providing essential resources.


Deliver training and development to enhance leadership and communication skills.

Oversee mentor performance, ensuring alignment with program goals.

Facilitate clear communication between mentors, students, and stakeholders.

Lead by example, fostering a collaborative and inspiring environment.

Ensure timely and efficient completion of assigned tasks.


Academic Mentor

Springboard
08.2023 - 12.2024


  • Achieved a 100% mentee satisfaction rate during the Fall 2024 block 1 by delivering exceptional mentorship
  • Maintained 100% effectiveness in addressing emergent Required Actions, ensuring timely and accurate responses to critical needs
  • Reached a 95.7% scorecard rating, surpassing the company's team goal of 90% and consistently meeting performance metrics
  • Enhanced mentee performance by crafting and delivering personalized guidance, resulting in measurable academic improvements and increased engagement
  • Designed and executed individualized weekly academic plans tailored to each student's unique learning style and goals, driving consistent progress
  • Actively supported the team both individually and collectively, fostering an environment of empathy, trust, and unwavering encouragement


Social Media Mkt & Public Relations Specialist

Marketgate S.A.
06.2020 - 01.2024

Spearheaded the development of digital marketing strategies and high-impact influencer campaigns for McDonald's Ecuador, under the approval of Arcos Dorados, as well as for Umbrella Suncare. Orchestrated large-scale promotional efforts, leveraging key influencer partnerships to drive awareness and engagement for new product launches.

Engineered innovative brand activations and exclusive events in collaboration with top entertainment partners such as Multicines and Supercines, amplifying brand visibility and consumer engagement. Forged strategic alliances with high-profile influencers and renowned artists, elevating campaign impact and audience reach.

Served as the primary liaison between the advertising agency and brands, streamlining communication and execution to ensure alignment with marketing objectives and maximize results.

This freelance role allowed me to elevate brand presence, strengthen digital engagement, and execute high-performing campaigns, blending strategic vision, creativity, and strong industry partnerships to deliver outstanding outcomes.

Sales and Marketing Opt Manager

Aprendamos Tutoring Center
06.2016 - 07.2023
  • Company Overview: Cuenca, Ecuador
  • In 2019, led a team of academic sellers to exceed their performance quotas by over 100%, resulting in the successful hiring of 4 to 10 additional sellers
  • In 2020, newly hired academic sellers and marketing specialists were specifically selected for their expertise in social media campaigns and commercial techniques, significantly expanding our client reach nationwide and in neighboring countries such as Peru and Colombia.


Zone Leader Area SANW (online leadership)

Volunteer Work
12.2018 - 04.2021
  • I successfully implemented an entire organizational structure for 25 missionaries in Bolivia, Colombia, Ecuador, Peru, Venezuela.
  • I developed multimedia content for mass distribution on social media.
  • I trained them monthly and monitored the team weekly.


Regional Construction Project Coordinator

Humanitarian Experience For Youth
04.2014 - 10.2019
  • Company Overview: Utah, USA
  • As budget manager, I achieved an annual savings of 6.6% on a budget of 30 thousand dollars, maintaining the quality of the projects
  • I managed and successfully completed 4 construction projects for community benefit and created a multidisciplinary network of contacts
  • Managed the planning, execution and monitoring of annual construction projects in coordination with higher levels
  • Responsible for negotiation and weekly purchases, contracting and management of suppliers and supervision of 5 contracted builders and 23 volunteers
  • Quarterly meetings with government and private entities such as MIES and its high-level representatives
  • Utah, USA

Education

Bachelor of Science - Communications

Ensign College
Salt Lake City- Utah
05.2024 - Current

Bachelor of Science - Business Management

Brigham Young University - Idaho
Rexburg-Idaho
05.2001 - 04.2021

Skills

  • Management and Decision-making
  • Effective Communication
  • Leadership & Teamworking
  • Adaptability
  • Client Relationship Management
  • Problem solver
  • Google Workspace
  • Microsoft Office
  • Video Conferencing
  • AI Tools
  • CRMs
  • Dig Marketing Tools
  • Design and Content Creation

Certification

Entrepreneurship Certificate by BYU-Idaho Online

Software

Google Workspace

AI tools

Video Conferencing

Digital Marketing tools

Design and Content Creation

CRM

Timeline

Mentor Support Agent

Springboard
01.2025 - Current

Bachelor of Science - Communications

Ensign College
05.2024 - Current

Academic Mentor

Springboard
08.2023 - 12.2024

Social Media Mkt & Public Relations Specialist

Marketgate S.A.
06.2020 - 01.2024

Zone Leader Area SANW (online leadership)

Volunteer Work
12.2018 - 04.2021

Sales and Marketing Opt Manager

Aprendamos Tutoring Center
06.2016 - 07.2023

Regional Construction Project Coordinator

Humanitarian Experience For Youth
04.2014 - 10.2019

Bachelor of Science - Business Management

Brigham Young University - Idaho
05.2001 - 04.2021
Melanie MiñanBusiness Management - Social Media Marketing