Mathias Yánez
Quito,P
Summary
Adept Marketing Specialist with a proven track record at Sur Parrilla Gourmet, enhancing brand visibility and driving growth through innovative marketing strategies and effective communication. Skilled in digital marketing, lead generation, social media marketing & management and CRM management, excelling in project leadership and cross-functional team collaboration, significantly boosting efficiency and client engagement.
Overview
2
2
years of professional experience
Work History
Marketing Specialist
Sur Parrilla Gourmet
09.2023 - 05.2024
- Conducted competitor analysis for better positioning in the market and identifying growth opportunities.
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
- Managed cross-functional teams to successfully execute product launches and promotional events.
- Created persuasive sales presentations that effectively showcased product benefits, driving revenue growth.
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Boosted lead generation through the creation of engaging content for social media platforms.
- Implemented a CRM tool via HubSpot to efficiently manage communications and relationships with hundreds of clients.
Marketing Intern
Mess Studio
06.2022 - 09.2022
- Conducted market research to identify target audiences and optimize marketing efforts.
- Contributed to the creation of compelling content for company blog, newsletter, and website.
- Assisted in creating written, video, and image content for marketing channels.
- Researched competitor trends and interpreted findings to report conclusions to supervisors.
- Participated in brainstorming sessions, contributing ideas that were incorporated into marketing campaigns.
- Researched interesting and relevant content to capture interest and improve site traffic.
- Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
Education
Bachelor of Science - Business Administration
Universidad San Francisco De Quito
Quito, Ecuador12.2023
Bachelor of Science - Marketing
Universidad San Francisco De Quito
Quito, Ecuador06.2023
Skills
- Time Management
- Customer research
- Mobile marketing
- Graphic Design
- Digital Marketing
- Social Media Management
- Project Management
- CRM Management
- Direct Mail Campaigns
- Fluent in English
- PowerPoint
- Effective Communication
- Marketing strategy
- Negotiation
- Marketing initiatives
- Conflict Mediation
Timeline
Marketing Specialist
Sur Parrilla Gourmet
09.2023 - 05.2024
Marketing Intern
Mess Studio
06.2022 - 09.2022
Bachelor of Science - Business Administration
Universidad San Francisco De Quito
Bachelor of Science - Marketing
Universidad San Francisco De Quito
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