Marielisa Perfetti
Marketing
Quito
Summary
Proactive and achievement-oriented, with more than 12 years of marketing experience with special emphasis on helping FMCG & Entrepreneurs clientele. Fully bilingual in Spanish and English.
Effectively implements strategic and tactical marketing campaigns to drive company forward with sustained growth, while partnering with coworkers to promote engaged, empowering work culture.
Ready to help the team achieve company goals.
Overview
15
15
years of professional experience
Work History
Brand Manager
Grupo Gloria
Ecuador
09.2021 - 02.2023
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
Business Coach
Esperanda Marketing Hub
Ecuador - Venezuela - Panama - Miami
01.2019 - 08.2021
- Directed marketing plans for clients, proactively servicing needs, maintaining satisfaction and consistently achieving profit goals.
- Collaborated with business team to coordinate sales and marketing plans.
- Determined areas in need of improvement and devised targeted corrective actions for each concern to maintain optimal business operations.
B2B Marketing Chief
Moderna Alimentos
Ecuador
06.2016 - 06.2019
- Built relationships with customers and community to promote long term business growth.
- Contributed to event marketing, sales and brand promotion.
- Established key performance indicators to track and analyze business progress and adjust strategies accordingly.
Trade Marketing Specialist
Mondelez International
Argentina
01.2011 - 10.2012
- Developed strategies to improve and maximize trade investment ROI by completing promotional analysis and validating against expected results.
- Collaborated with merchandising team on creating differentiated in-store experiences through unique merchandising and collateral opportunities.
- Developed marketing strategies and resolved problems to drive sales.
Customer Marketing Analyst
Unilever - Foods & Ice Cream Division
Venezuela
07.2006 - 09.2009
- Created monthly and quarterly marketing reports and ad hoc analysis.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
- Utilized materials, guides and other reference materials to provide best experience.
Education
MBA - Public Relations, Advertising, And Applied Communication
UNIVERSITY OF PALERMO. Business School.
Argentina. 08.2010 - 08.2012
BBA - Marketing
UNITEC
Venezuela 09.2002 - 05.2009
Skills
Strategic planning
Budgeting
P&L Management
Market Analysis
Brand development
Product development
Critical Thinking
Flexible and Adaptable
Decision-Making
Excellent Communication
Relationship building
Client account management
Coaching and mentoring
Timeline
Brand Manager
Grupo Gloria
09.2021 - 02.2023
Business Coach
Esperanda Marketing Hub
01.2019 - 08.2021
B2B Marketing Chief
Moderna Alimentos
06.2016 - 06.2019
Trade Marketing Specialist
Mondelez International
01.2011 - 10.2012
MBA - Public Relations, Advertising, And Applied Communication
UNIVERSITY OF PALERMO. Business School.
08.2010 - 08.2012
Customer Marketing Analyst
Unilever - Foods & Ice Cream Division
07.2006 - 09.2009
BBA - Marketing
UNITEC
09.2002 - 05.2009