MARIA LOURDES MOSQUERA

- Supervision of direct and indirect staff.

- Coordination and supervision of property maintenance.

- Development and execution of operational budgets.

- Vendor management.

- Streamlining operational processes.

• Led the development and implementation of comprehensive marketing plans for Ecuador
• Effectively managed monthly and annual marketing budgets, optimizing resources to achieve maximum impact
• Ensured consistent and compelling brand messaging across all channels, including mass media, digital platforms, and point-of-sale materials
• Conducted detailed market analysis to identify key brand-building opportunities and inform strategic decisions
• Collaborated with the sales team to drive brand awareness and achieve sales targets
• Successfully negotiated and managed relationships with local suppliers, fostering mutually beneficial partnerships.

• Developed and executed targeted campaigns to monetize the prepaid subscriber base
• Led segmentation and real-time campaigns to boost combo penetration in the prepaid segment, achieving 80% penetration
• Devised and executed the value-added services (VAS) strategy, leading to enhanced customer engagement and loyalty
• Presented business results to marketing managers, commercial managers, and the Chief Commercial Officer, providing valuable insights for strategic decision-making.

• Developed and implemented communication strategies for both prepaid and postpaid products, resulting in increased product visibility and customer engagement
• Effectively communicated campaign briefs to agencies, ensuring alignment with commercial teams and product owners
• Coordinated and executed consistent product messaging across all marketing channels, contributing to improved product positioning and sales.

• Developed and executed the commercial strategy for acquiring new prepaid customers, achieving 1MM new customers per year
• Budget preparation (Prepaid subscriber base including new and actual clients)

• Conducted continuous business analysis to identify and prioritize new products, pricing, and promotions in the prepaid segment, contributing to revenue growth
• Collaborated with the IT team in developing new products and promotions, ensuring a seamless customer experience.

• Contributed directly to achieving segment objectives through the development and execution of value offers aimed at acquiring new prepaid customers
• Delivered sales force training on promotional campaigns and product features to drive sales
• Conducted competitive analysis to stay informed about market trends and competitor value propositions.