Marcela Fernanda Riera Alvear
Quito
Summary
I am a professional with over 18 years of experience in communication, journalism, editing, and public relations. I have worked in the public sector, successfully positioning various programs and projects, and in the private sector, where I established key connections with media outlets.
As a professional in road safety, I specialize in designing and implementing comprehensive communication strategies aimed at promoting safe practices in traffic. My work involves creating workshops, strategies, activities, and events that raise awareness and educate about inherent risks on the roads. I provide tools and resources to enhance understanding of road safety issues. My approach is rooted in proactive measures and collaboration with various entities, ultimately aiming to preserve lives and contribute to clear messaging around road safety.
Overview
9
9
years of professional experience
Work History
Communication Coordinator
BLOOMBERG PHILANTHROPIES FOR GLOBAL ROAD SAFETY BIGRS
Quito
10.2021 - Current
- Developed and implemented communication strategies to effectively promote the organization's actions in local and national level
- Created content for press releases, newsletters, and other communications materials.
- Planned and coordinated media coverage of events and activities.
- Organized press conferences to announce new initiatives or programs.
- Compiled monthly reports summarizing public relations efforts and outcomes.
- Assisted with developing talking points for executive leadership when engaging with external audiences.
- Participated in weekly meetings with internal teams to discuss ongoing projects.
- Led the development and implementation of strategic communication plans
- Established and maintained relationships with media outlets to ensure favorable coverage and manage public relations.
- Developed training materials and workshops for staff on best practices in communication and public relations.
Public Relations Advisor
TROBAR Transportation mobile app
Quito
08.2020 - 02.2021
- Developed and implemented a comprehensive public relations strategy to increase brand awareness.
- Planned, coordinated, and executed special events such as product launches, press conferences, and media tours.
- Drafted press releases that effectively communicated company news stories to target audiences.
- Planned and organized corporate media and other special events.
- Identified customer needs through market research and analysis and developed forward-thinking strategies.
Communication Advisor
Corporación Nacional de Telecomunicaciones CNT EP
Quito
06.2019 - 08.2019
- Developed training materials and workshops for staff on best practices in communication and public relations.
- Developed and implemented a comprehensive communications strategy to increase public awareness of the organization's mission and activities.
- Coordinated press releases and responded to media inquiries in a timely manner.
- Organized press events such as interviews, conferences, and product launches.
- Managed development of internal newsletters, brochures and other organizational materials.
Intitutional Coordinator
Procuraduría General del Estado
08.2018 - 04.2019
- Developed and implemented a comprehensive communications strategy with the organization's mission and activities.
- Created and maintained accurate records of departmental activities, including budgets, personnel documents, and project timelines.
- Coordinated press releases and responded to media inquiries in a timely manner.
- Organized press events such as interviews, conferences, and product launches.
- Coordinated with other departments to ensure projects were completed on time and within budget.
- Organized team events to promote a positive work environment.
- Conducted regular training sessions for staff members on new software programs or processes.
Directora de Comunicación
Empresa Pública de Medios Públicos de Comunicación del Ecuador
03.2018 - 07.2018
- Elaboración del Plan de Comunicación interno y externo
- Desarrollo de campañas para mejora de imagen interna y pertenencia de los colaboradores
- Campañas post fusión de los Medios Públicos
- Coordinación editorial con medios internos
- Ejecución de campaña de seguridad interna
- Coordinación de eventos institucionales y comerciales
- Lanzamientos y ruedas de prensa de programas y parrillas nuevas
National Director of Service
Superintendencia de Comunicación
Quito
09.2015 - 02.2018
- Managed team of professional services consultants and project managers to ensure successful delivery of projects.
- Defined roles and responsibilities among team members based on their individual competencies and strengths.
- Assigned work and monitored performance of project personnel.
- Created and managed budgets for travel, training, and team-building activities.
- Developed and implemented strategies for improving customer service, increasing efficiency, and reducing costs.
- Monitored performance of team members to ensure efficient and effective service delivery.
- Created a customer feedback system that allowed customers to provide input on their experience with the organization's services.
Education
Licenciada en Comunicación Social -
Magister (e) - Comunicación
Skills
- Press Release Writing
- Communication Strategies
- Writing and verbal communication
- Media training to spokesperson
- Media Relations
- Public Relations Strategies
- Community Relationship Building
- Press Kits
- Adaptability
- Communication Planning
References
- Nicolás Solines, Director General Jurídico de la Federación Ecuatoriana de Fútbol, 0998040069
- Gustavo Vargas, Director de Fondos y Cesantías IESS, 0987062131
- Marcos Vaca, 0999026827, mvacaec@gmail.com
Accomplishments
- Winner of first place of the Mantilla award for best digital
Languages
Spanish
First Language
English
Upper Intermediate (B2)
B2
Timeline
Communication Coordinator
BLOOMBERG PHILANTHROPIES FOR GLOBAL ROAD SAFETY BIGRS
10.2021 - Current
Public Relations Advisor
TROBAR Transportation mobile app
08.2020 - 02.2021
Communication Advisor
Corporación Nacional de Telecomunicaciones CNT EP
06.2019 - 08.2019
Intitutional Coordinator
Procuraduría General del Estado
08.2018 - 04.2019
Directora de Comunicación
Empresa Pública de Medios Públicos de Comunicación del Ecuador
03.2018 - 07.2018
National Director of Service
Superintendencia de Comunicación
09.2015 - 02.2018
Licenciada en Comunicación Social -
Magister (e) - Comunicación
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