Mentoring, coaching and digital mindset
LUIS LESIZZA
GENERAL MANAGER & DIGITAL TRANSFORMATION EXECUTIVE
Summary
Inspirational and pragmatic professional with solid experience in leadership roles and repeated success in executing organizational development and digital transformation initiatives as well as commercial strategies. Adept at implementing strategic business plans, driving growth and improving operations. Skilled in financial management and stakeholder relations. Collaborative and dedicated to building and leading talented and motivated individuals.
Overview
12
12
years of professional experience
9
9
years of post-secondary education
Work History
VP DTC Operations & Transformation Director
Cerveceria Nacional / AB InBev
Guayaquil
03.2022 - Current
- Established performance goals for department and provided methods for reaching milestones that led us to achieved first place in global rankings for best KPI's such as First Month retention rate, Terminal retention, NPS, order rating and Commercial results.
- Increased company growth through collaboration with sales, finance, corporate affairs and marketing departments launching TaDa, our first digital brand at AB-Inbev, which led us to become the largest beverage delivery app in Ecuador and achieve 47% of awareness in just 4 months.
- Managed financial, operational and human resources to optimize business performance and become the first margin accretive operation in the world for DTC.
- Identified opportunities to improve business process flows and productivity to ensure delivering our value proposition: Cold, Fast, and fair price while accelerating our path to profitability.
- Developed innovative sales and marketing strategies based on data and consumer insights that help us to increase frequency through development of new consumption occasions.
Commercial VP & Executive Director of the Board
GO Corp
Cuenca
02.2019 - 07.2021
- Led Digital and Ecommerce strategies for +10 companies of this corporation and designed new initiatives in Purchasing and Sales Department.
- Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
- Devised and presented business plans and forecasts to board of directors, including preparation of Strategic plan 2021-2024.
- Designed and implemented the first digital transformation plan in our wholesale department which included implementation of B2B platforms that helped to expand coverage, redesign of RTM, improve service level and generated monthly incremental sales.
VP & General Manager CCA
Stanley Black & Decker
Panama
07.2015 - 01.2019
- Formulated and executed strategic initiatives to improve product offerings and channel expansion that generated US $ 4 Million in incremental revenue during 2018 by expanding customers and portfolio baseline.
- Cultivated company-wide culture of innovation and collaboration by being the first organization in LATAM to create the Brand & Digital Marketing, Pricing and Ecommerce organizations that allowed us to generate new revenue streams and implement customized commercial processes with our clients.
- Established and maintained strong relationships with customers, vendors and strategic partners while implementing our revenue and margin excellence plan of improving profitability of the largest accounts in the region by 300 bps.
- Oversaw business-wide changes to modernize procedures and organization by designing new high performers development plan that generated one Director level position per year, strengthening motivation of the management team and building strong succession pipeline.
- First region in LATAM to Implement SAP E03 without affecting customers during ERP transition and allowing our operation to be integrated with our global platforms.
Commercial Director CCA
Stanley Black & Decker
Panama
06.2014 - 06.2015
- Developed strategic initiatives based upon company objectives aimed at accelerating growth, such as launch of Stanley Power tools with a holistic plan that included positioning, price point, communication and channels development.
- Provided extensive leadership by effectively communicating strategic goals and plans.
- Implemented strong training program enabling employees to improve and build upon both professional and personal growth.
Sales & Marketing Roles Across CCA Region
Stanley Black & Decker
Panama
01.2012 - 05.2014
- Supported sales staff by providing market trends, account analyses and new product information.
- Monitored product line sales and costs, compiling thorough progress reports using data analysis that generated consistent organic growth.
- Collaborated with sales and marketing teams to coordinate promotional activities.
Education
Certificate - Entrepreneurship
07.2020 - 11.2020
Certificate - Mastering Digital Marketing
02.2020 - 07.2020
Certificate - Building Digital Partnerships & Ecosystems
11.2019 - 03.2020
Certificate - Advanced Strategy For Directors
06.2019 - 06.2019
Certificate - Senior Executive Programme
02.2018 - 05.2018
Master of Science - Finance
02.2010 - 05.2011
Certificate - Coaching
02.2008 - 08.2008
MBA - Management
02.2003 - 05.2004
Bachelor of Science - Civil Engineering
07.1997 - 07.2002
Skills
Business planning & New Business Development
undefinedInterests
4 times marathon finisher and 3 times half Ironman finisher
I did finish 4 marathon races: 2 x Madrid, New York City and Stockholm and 3 half Ironman: Panama, Miami and Puerto Rico
Timeline
VP DTC Operations & Transformation Director - Cerveceria Nacional / AB InBev
03.2022 - Current
London Business School - Certificate, Entrepreneurship
07.2020 - 11.2020
London Business School - Certificate, Mastering Digital Marketing
02.2020 - 07.2020
INSEAD - Certificate, Building Digital Partnerships & Ecosystems
11.2019 - 03.2020
INSEAD - Certificate, Advanced Strategy For Directors
06.2019 - 06.2019
Commercial VP & Executive Director of the Board - GO Corp
02.2019 - 07.2021
London Business School - Certificate, Senior Executive Programme
02.2018 - 05.2018
VP & General Manager CCA - Stanley Black & Decker
07.2015 - 01.2019
Commercial Director CCA - Stanley Black & Decker
06.2014 - 06.2015
Sales & Marketing Roles Across CCA Region - Stanley Black & Decker
01.2012 - 05.2014
IESA - Master of Science, Finance
02.2010 - 05.2011
IESA - Certificate, Coaching
02.2008 - 08.2008
INCAE - MBA, Management
02.2003 - 05.2004
Universidad Santa Maria - Bachelor of Science, Civil Engineering
07.1997 - 07.2002
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