Lorena Filian
Guayaquil
Summary
Experienced business leader with a proven history in the insurance industry, interior design, and both B2B and B2C sales. Skilled in management and leadership, with a focus on business development. A dynamic sales professional with extensive experience at Servimax, excelling in pipeline management and customer service. Proven track record of developing sales strategies that significantly increase revenue. Strong negotiation skills and a collaborative approach foster lasting client relationships, driving business growth and team success. Adept at training and motivating teams to achieve ambitious goals.
Overview
24
24
years of professional experience
1
1
Certification
Work History
Insurance Sales Agent and Interior Design Finishes
Independent
07.2023 - Current
- Working in projects with architects and designers, collaborating with the finishes and sales process. I'm also selling life insurance.
- Completed projects within established deadlines while maintaining stringent quality standards throughout the work process.
- Educated clients on insurance products, enabling them to make informed decisions regarding their coverage needs. Developed strong relationships with clients through consistent communication and exceptional customer service. Sought out new clients and developed client relationships through networking, direct referrals, lead databases, and cold calling.
- Recommended type and amount of coverage based on analysis of customers circumstances using persuasive sales techniques.
Head of Commercial Premises
Rigotech
11.2022 - 06.2023
- The company imports alarm and fire systems, as well as CCTV. In charge of the Guayaquil branch, business administration, and commercial area.
- Pipeline management, inventory, showroom, budget compliance, petty cash, reports, complaint handling, and customer service, obtaining municipal permits, KPI of the sales staff, evaluations.
- Self-motivated, with a strong sense of personal responsibility. Skilled at working independently and collaboratively in a team environment.
- Proven ability to learn quickly and adapt to new situations.
- Worked effectively in fast-paced environments. Managed time efficiently to complete all tasks within deadlines.
- Managed approximately 200 incoming calls and emails per day from VIP customers.
Head of Sales Department
Servimax
11.2017 - 03.2022
- Commercialization of massive insurance. Facilitated interdepartmental communication for seamless collaboration on joint projects, benefiting both internal operations and external client interactions.
- Training of 183 collaborators, pipeline management, identify and reach out to potential customers (through email, phone, texts), possess the brand in the points of sales assigned together with the commercial team, collaborated with cross-functional teams to develop innovative product offerings tailored to customer needs.
- Development of the company's direct financing scheme, motivation of the commercial team, teaching techniques of sales for effective cold closing, in charge of ensuring compliance with the monthly budget in the assigned points of sales, developing and using indicators to establish action plans, incentives.
- Developing business strategies to increase sales. Projections of monthly and annual budget, ensure the sales budget, POP material inspection in the premises in charge, visits to premises in the area assigned, auditor for improvement of premises, both in the commercial as well as the human factor.
- Launched incentive programs designed to motivate the sales team and cultivate a results-oriented culture within the department.
- Nurtured long-lasting relationships with industry buyers, resulting in valuable referrals and partnership opportunities.
- Collaborated with the advertising group with ideas according to the market tendency.
Sales Manager
Nutranatural S.A.
08.2009 - 09.2014
- Insurance sales. Staff management. Pipeline management. Increased sales revenue by developing and implementing effective sales strategies.
- Maintain accurate and detailed records of sales activities in the CRM system. Monitor team sales performance. Motivation talks of the group in charge.
- Managed approximately 200 outgoing/incoming calls per day from customers.
- Drove regional sales growth, implementing innovative marketing strategies and cultivating key partnerships.
- Teach closing techniques for Sales. Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.
- Recruitment of sales department staff, for the field and the call center. Development of commercial strategies to increase market share and improve sales profitability.
- Handled customer relations issues, enabling quick resolution, and client satisfaction. Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
Head of Commercial Premises
Home Vega
02.2007 - 09.2008
- In charge of all sales staff, reports, inventories, recruitment of new personnel, attending to claims and new requirements of VIP customers.
- Decoration and design of the showroom. Motivational meetings for the sales group and closing techniques. Prepare a sales plan for the trimester, in charge of meeting the sales budget of the premises.
- Maintained financial controls, planned business operations, and controlled expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Organized and detail-oriented with a strong work ethic, used critical thinking to break down problems, evaluate solutions and make decisions.
Commercial Real Estate Supervisor
Rambaq Construction Company
05.2003 - 10.2006
- Advice on construction design to clients. In charge of the finishes in the company's works.
- Two salespeople under my supervision, business accompaniment for the closing of sales.
- Oversaw daily operations of the department, ensuring smooth workflow and timely completion of tasks.
- Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows. Educated staff on organizational mission and goals to help employees achieve success.
Head of Direct Sales
Moduex
03.2001 - 09.2002
- Designing furniture for home and office, supervise furniture making, finishes, and deliver the complete and installed work. 5 salespeople in charge. Sales strategy, guidelines for attracting leads
- Delivered compelling presentations at industry events, positioning the company as an industry leader in direct sales solutions.
- Launched new products successfully by collaborating with product development teams.
Education
Bachelor of Interior Design - Architecture
Universidad Catolica De Santiago De Guayaquil
Ecuador10-2003
Skills
- Innovative
- Creative leadership
- Strong decision maker
- Complex Problem Solver
- Service - Focused
- Positivism and Resilience
- Time Management
- Effective Communication
- Attention to Detail
- Sales strategy
- Sales training
- Relationship building
Certification
- CRM Systems
- Pipedrive
- Slack
- Front
- Talk Desk
- Power BI
- Excel
- Microsoft 365
Languages
English
Spanish
Courses
Lighthouse Consulting - 320 Hours - August 2021
- How to provide a positive and differentiated service.
Nutranatural - 120 Hours - February 2013
- Closing Sales for the insurance market.
Timeline
Insurance Sales Agent and Interior Design Finishes
Independent
07.2023 - Current
Head of Commercial Premises
Rigotech
11.2022 - 06.2023
Head of Sales Department
Servimax
11.2017 - 03.2022
Sales Manager
Nutranatural S.A.
08.2009 - 09.2014
Head of Commercial Premises
Home Vega
02.2007 - 09.2008
Commercial Real Estate Supervisor
Rambaq Construction Company
05.2003 - 10.2006
Head of Direct Sales
Moduex
03.2001 - 09.2002
Bachelor of Interior Design - Architecture
Universidad Catolica De Santiago De Guayaquil
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