Kira Vernunft

End-to-End Project Management: Managed national and international quantitative market research projects for personal care and retail clients, specializing in shopper studies, packaging tests, and conjoint analyses.

Client Communication & Stakeholder Lead: Served as the main point of contact for client communication throughout the research process, overseeing internal teams and external vendors across all fieldwork phases.

Questionnaire & Methodology Design: Developed client-aligned questionnaires and executed quality assurance for test materials and online survey link routing.

Advanced Analytics & Dashboards: Conducted complex statistical analyses in SPSS and Excel (including consumer migration and heatmap analyses), building interactive dashboards and presenting strategic insights to clients.

• Performed sample preparation and analysis using standardized laboratory methods.
• Calibrated analytical instruments to maintain reliable diagnostic results.
• Documented test outcomes accurately in laboratory information systems.
• Prepared reagents and solutions according to strict protocol requirements.
• Supported physicians and scientists with timely laboratory data review.
• Monitored quality control procedures to ensure consistent sample integrity.
• Expert in LSMS instruments with focus on analysis of immune suppressants

Research & Fieldwork Support: Conducted desk research, prepared visual test stimuli, and reviewed questionnaire logic across German, English, and Portuguese.

Data Evaluation & Reporting: Assisted with quantitative data analysis using SPSS and Excel, verified data tables, and prepared preliminary result presentations.

Project Administration: Supported day-to-day project operations, maintained project documentation, and coordinated communication across internal departments.