Microsoft Office Suite
Karen Amalia Cadena Ramirez
Publicist
Samborondon - Guayas
Summary
Experienced Publicist with expertise in BTL campaign design, focused on increasing sales and maximizing revenue. Personable and results-driven, with a strong ability to generate business opportunities through lead generation, communication skills, and customer service. Knowledgeable in B2B, B2C, and trade segments, with extensive experience negotiating contracts with local and foreign providers. Skilled in managing vendors for digital marketing campaigns, audio-visual productions, and point-of-sale merchandising. Known for problem-solving, conflict resolution, team management, and a commitment to customer satisfaction.
Overview
10
10
years of professional experience
2
2
Certifications
Work History
Senior Marketing Buyer
La Fabril
6 2022 - 09.2024
- Actively listened to customers' requests, confirming full understanding before addressing concerns.
- Conducted research, gathered information from multiple sources and presented results.
- Implemented cost-saving initiatives that addressed long-standing problems.
- Maintained ongoing communication with suppliers to promote workflow and respond to inquiries.
- Maintained effective and lasting vendor relationships through dynamic communication, collaboration and intelligent questioning skills.
- Used coordination and planning skills to achieve results according to schedule.
Account Executive
Kolasis BTL
09.2015 - 06.2022
- Negotiated sales deals between customers and agency, resulting in mutually beneficial agreements and cultivated relationships.
- Managed up to five publicity and marketing projects at any given time.
- Built and strengthened relationships with new and existing accounts to drive revenue growth.
- Cold called and obtained referrals to develop sales pipeline.
- Collaborated with internal teams to develop account strategy.
- Serviced accounts and proposed new products and services to maximize revenue.
- Researched competitive landscape and emerging technologies to position brand in global marketplace.
- Organized and implemented talent training sessions on brand specifics to maximize brand recognition during campaigns.
Mobile and IT Account Executive
Cheil Worldwide - Samsung Ecuador
10.2012 - 06.2014
- Managed and implemented in-store and POP launch activities.
- Developed and implemented ATL & BTL campaigns.
- Negotiated contracts with external agencies for a varied array of activities and campaigns.
- Offered friendly and efficient service to clients, handled challenging situations with ease.
- Identified issues, analyzed information and provided solutions to problems.
- Improved operations through consistent hard work and dedication.
Marketing Assistant
Plastiuniversal Carioca
05.2012 - 09.2012
- Assisted with the planning and execution of various types of events such as trade shows and donation activities.
- Verified and oversaw production and logistics activities and assured on-time delivery of materials.
- Conducted product and sales research and compiled reports for clients based on findings.
- Conducted product packaging and presentation reviews to determine viability and effectiveness of designs and advised on new concepts to better reach intended audiences.
- Proofread marketing collateral ahead of printing to eliminate errors.
Education
Bachelor of Arts - Marketing And Advertising
Instituto Superior De Arte Y Comunicación
Guayaquil, Ecuador 03.2004 - 2007.12
High School Diploma -
Unidad Educativa Mariscal Sucre
Guayaquil, Ecuador 04.1997 - 2003.12
Skills
Account management and servicing
Relationship building and rapport
Lead generation
Goals and performance
Resourcefulness
Multi-tasking strength
Purchasing strategies
Verbal and written communication
Problem-Solving
Customer Service
Negotiation
Vendor coordination
Software
Windows and Mac OS environments
SAP ERP
Languages
Spanish Communication Skills
Proficient
C2
English Communication Skills
Upper intermediate
B2
Certification
Examination for the Certification of Competency in English (ECCE) - Michigan Language Assessment, Michigan University
Personal References
Carolina Restrepo
Senior Media Accounts Planner, PHD Latam
Mobile: +593 99 489 6112
Rafael Valdez
Public Affairs Coordinator, U.S. Consulate General, Guayaquil - Ecuador
Mobile: +593 95 975 3596
Veronica Hurel
Product Development Coordinator
Mobile: +593 93 968 0621
Timeline
- Excel certification (UEES)
06-2022
Account Executive
Kolasis BTL
09.2015 - 06.2022
Mobile and IT Account Executive
Cheil Worldwide - Samsung Ecuador
10.2012 - 06.2014
Marketing Assistant
Plastiuniversal Carioca
05.2012 - 09.2012
Bachelor of Arts - Marketing And Advertising
Instituto Superior De Arte Y Comunicación
03.2004 - 2007.12
High School Diploma -
Unidad Educativa Mariscal Sucre
04.1997 - 2003.12
Senior Marketing Buyer
La Fabril
6 2022 - 09.2024
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