Gabriela Arias
Toronto
Summary
Results-driven professional with comprehensive experience coordinating sponsorship activities to increase club level or athlete visibility. Skilled in strategic planning and relationship-building to secure key sponsorships, with a proven track record of using strong communication and project management skills to successfully execute sponsorship programs.
Education
Masters - Sport Marketing And Sponsorship
10.2024
College Diploma - Business and Marketing
04.2011
Skills
- Sponsorship activation
- Teamwork and collaboration
- Social media marketing
- Target identification
- Brand awareness
- Proposal/Pitch writing
- Excellent communication
- Critical thinking
- Organizational skills
Languages
Spanish
Native language
English
Proficient
C2
Spanish
Upper intermediate
B2
French
Elementary
A2
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Interests
Passion for football and the sports industry
Innovative marketing and sponsorship tactics
Digital transformation in sports retail
Data-driven retail strategies
Women's global sports development
Forming strategic sports partnerships
Global impact of sports
Work Preference
Work Type
Full TimePart TimeContract WorkWork Location
RemoteImportant To Me
Work-life balanceCompany CultureFlexible work hoursCareer advancementPersonal development programsWork from home optionSoftware
HubSpot
ClickUp
Asana
Monday
Notion
Ahrefs
Sprinklr
Sprout Social
HARO
Certification
- Brand Positioning Strategy for Creatives
- Introduction to PR Strategy for Personal Brands
- Public Relations for Creatives and Creators
- Visual Identity Design for Events
- Project Management for Effective Client Communication
Work History
Influencer and PR Assistant
Mischka Agency
05.2024 - Current
- Increasing brand awareness by developing and executing effective influencer marketing campaigns.
- Streamlining communication processes, leading to improved collaboration between departments.
- Assisting with marketing strategy efforts to increase public awareness and business development.
Corporate Sponsorship Executive Intern
Cosmos Sports & Entertainment
09.2023 - 12.2023
- Participated in client meetings to uphold high standards of service excellence.
- Developed customized proposals for sponsors.
- Oversaw CRM management and sourced new leads.
Content Outreach Specialist
First Page Strategy
09.2021 - 10.2023
- Built industry relationships and local partnerships to enhance community awareness and collaborative benefits.
- Maintained accurate company and client records by performing precise data entry and managing the database effectively.
- Implemented targeted strategies, which resulted in a 70% increase in qualified leads, strengthened the website's DA, and improved public image through proactive networking and stakeholder engagement.
Public Relations Assistant
Twinning Pros
05.2022 - 12.2022
- Enhanced agency and client visibility through focused PR campaigns.
- Established strong media relationships to secure media coverage.
- Developed compelling press materials, including releases and blog posts.
Timeline
Influencer and PR Assistant - Mischka Agency
05.2024 - Current
Corporate Sponsorship Executive Intern - Cosmos Sports & Entertainment
09.2023 - 12.2023
Public Relations Assistant - Twinning Pros
05.2022 - 12.2022
Content Outreach Specialist - First Page Strategy
09.2021 - 10.2023
Johan Cruyff Institute - Masters, Sport Marketing And Sponsorship
George Brown College - College Diploma, Business and Marketing
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