Gabriel Medina F.
Psychologist in process
Chelsea,MA
Summary
After a decade in advertising, I'm channeling my skills into mental health advocacy, deeply motivated by my identity within the LGTBI and immigrant communities. I'm convinced that by supporting these groups, we can foster not just immediate happiness but create lasting change. I believe that promoting mental well-being in vulnerable communities contributes to a more compassionate and inclusive society. I'm eager to dedicate my energies to this cause and help pave the way for long-term, positive impact.
Overview
14
14
years of professional experience
6
6
Certification
Work History
Server
Fiorellas Cucina
Burlington, MA
01.2024 - Current
- Provided friendly and efficient service to guests at a busy restaurant.
- Took orders accurately and communicated preferences to the kitchen staff.
- Handled customer inquiries and resolved any issues promptly and professionally.
Creative Director
Somos PIPOL
Quito, Pichincha
01.2018 - 01.2022
- Created innovative design concepts for diverse marketing campaigns.
- Oversaw brand development to ensure consistency across all platforms.
- Managed design workflow, delivering creative assets promptly.
- Conducted market research to refine design strategies and identify trends.
- Collaborated with cross-functional teams to align project objectives.
- Maintained client relationships to accurately assess needs and expectations.
- Presented design proposals to stakeholders for feedback and approval.
- Reviewed and approved final designs for print and digital media applications.
MKT Coordinator
Novaecuador
Quito
01.2016 - 01.2018
- Coordinated brand campaigns across digital and print platforms.
- Assisted in developing marketing materials for product launches.
- Managed social media content to enhance brand visibility.
- Conducted market research to identify consumer trends and preferences.
Content Creator
WOM
Quito
01.2014 - 01.2016
- Created engaging blog posts on trending topics to attract audience interest.
- Developed social media content calendars to ensure consistent online presence.
- Collaborated with graphic designers to produce visually appealing multimedia content.
- Edited and proofread articles for clarity, grammar, and adherence to guidelines.
- Monitored analytics to evaluate content performance and inform future strategies.
Brand Manager
Grupo LAAR
01.2013 - 01.2014
- Developed brand strategies aligned with market trends and consumer insights.
- Collaborated with cross-functional teams to execute marketing campaigns effectively.
- Analyzed competitor activities to inform product positioning and messaging.
- Managed social media channels to enhance brand visibility and engagement.
- Coordinated product launches, ensuring alignment with promotional timelines.
- Conducted market research to identify target audience preferences and behaviors.
Community Manager
Maruri Publicidad
01.2012 - 01.2013
- Developed engaging social media content for various platforms to enhance brand visibility.
- Monitored social media trends to ensure timely and relevant content creation.
- Engaged with followers through comments and direct messages to build community relationships.
- Analyzed social media metrics to improve strategies and increase audience engagement.
- Coordinated with marketing team on cross-channel promotions and brand messaging consistency.
Political Consultant Jr.
Rodríguez & Baudoin
01.2011 - 01.2012
- Formulated strategic communication plans for political campaigns to maximize outreach effectiveness.
- Conducted comprehensive research on voter demographics and trends to inform campaign strategies.
- Analyzed opposition strategies and positions to identify competitive advantages.
- Created engaging social media content targeting specific audience segments.
- Provided actionable recommendations based on thorough polling data analysis.
- Acted as spokesperson for clients during media engagements and public interactions.
- Prepared briefing documents summarizing key facts regarding candidates and issues.
Education
High School Diploma -
Unidad Educativa La Salle
Quito - Ecuador 01.1997 - 01.2009
Bachelor of Arts - Psychology
UTPL
Quito, EC 08.2024 - Current
Bachelor of Arts - Journalism
UTPL
07.2009 - 02.2011
Skills
- Valid work permit, USA
- Multicultural competence
- Effective communication
- Project coordination
- Emotional intelligence
- Empathy skills
- Social work expertise
- Interpersonal skills
- Valid driver's license
- Professionalism
- Time management
- Continuous improvement mindset
- Self-motivation
- Humanistic therapy techniques
- Written communication proficiency
- B2B and B2C insights
- Crisis management
- Negotiation skills
- English proficiency
- Microsoft Office suite expertise
- Digital marketing strategies
- Social media management
- Content creation expertise
- Project management skills
- Brand development strategies
- Interdisciplinary collaboration
Languages
Spanish
Native language
English
Advanced (C1)
C1
Accomplishments
- Conceptualization and implementation of the international campaign 'Give 5 for Ecuador', which raised $250K for those affected by the 2016 earthquake in Manta, Ecuador.
https://www.facebook.com/giveme5forecuador/mentions/?_rdr
- Conceptualization and implementation of the international campaign supporting the legalization of same-sex marriage in Ecuador; the campaign aimed to increase pressure on Congress, given the sensitivity of the issue. And yes, now same- sex marriage is legal in Ecuador
https://www.instagram.com/p/BzGxGkGlLb9/?igsh=Nm5tbDV5MHBjbGxs
Volunteer Work
- Foundation "Un Techo Para Mi País" / 2014
- LGTBI Foundation "Equidad": Pride Parade / 2015- 2018
- NeighborHealth: Pride Festival/ 2025
Certification
- Facebook Certificate, Facebook Colombia - Quito, Ecuador, 2015.
- Google Adwords, Google Developers Certification, Quito, Ecuador, 2015.
- Taller intensivo de Marketing en Instagram, Instaself Bogotá, Medellín-Colombia, 2016
- Marketing Night, Encuentro de Marketeros Nocturnos Ecuador, Guayaquil 2014
- Cabildeo efectivo y manejo de actores coyunturales, Cámara de Comercio Americana-Quito, Ecuador, 2014
- Media training y manejo de crisis para voceros institucionales, Rodríguez & Baudoin - Quito, Ecuador, 2012
- Twitter y potenciación reputacional, XIMA Argentina - Quito, Ecuador, 2013.
- Comunicación 2.0 y GAP comunicacional político-público, Universidad Tecnológica Equinoccial- Quito, Ecuador, 2010
- Jornadas de Comunicación, Universidad Tecnológica Equinoccial- Quito, Ecuador, 2010.
- Manejo de renta fija y variable en Ecuador, Bolsa de Valores de Quito, Quito, Ecuador, 2012.
Timeline
Bachelor of Arts - Psychology
UTPL
08.2024 - Current
Server
Fiorellas Cucina
01.2024 - Current
Creative Director
Somos PIPOL
01.2018 - 01.2022
MKT Coordinator
Novaecuador
01.2016 - 01.2018
Content Creator
WOM
01.2014 - 01.2016
Brand Manager
Grupo LAAR
01.2013 - 01.2014
Community Manager
Maruri Publicidad
01.2012 - 01.2013
Political Consultant Jr.
Rodríguez & Baudoin
01.2011 - 01.2012
Bachelor of Arts - Journalism
UTPL
07.2009 - 02.2011
High School Diploma -
Unidad Educativa La Salle
01.1997 - 01.2009
References
References available upon request.
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