Daniela Morales
Quito
Summary
Versatile and innovative Strategic Business Manager dedicated to bringing the organization to the next phase of growth and development. Diligent and motivated to improve processes, streamline operations, manage costs and increase revenue. Possessing strong Decision Making, Leadership, and Business Development skills.
Overview
10
10
years of professional experience
1
1
Certification
5
5
years of post-secondary education
Work History
Commercial Manager
American Floral Cargo
01.2023 - Current
- Lead the operation in Ecuador.
- Built relationships with clients to establish new businesses.
- Used key metrics and prepared reports for senior management to monitor performance of commercial activities.
- Conducted market research and analysis to create detailed business plans on commercial opportunities, business development and expansion.
- Strategically expanding, preserving or improving company procedures, standards or policies.
General Manager
CARGEX SAS
01.2021 - 11.2022
- Led the start-up, and launch of Cargex in Ecuador (Perishables division), Office and cold room facilities.
- Hired and implemented commercial, operational and customer service processes.
- Managed budget, employee reviews, training, schedules and contract negotiations.
- Developed and maintained relationships with stakeholders.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures and technology systems.
- In the second year, sales increased by 350%.
Manager Business Support & Logistics
FleuraMetz Ecuador
01.2017 - 12.2020
- Oversee daily operations of the business organization.
- Working hand-in-hand with the General Manager and with the Board of Directors to build a strategy to achieve organizational goals.
- Identify new business opportunities - including new markets, growth areas, trends, customers, products and services
- Identify, plan, lead and implement key projects to improve quality, reduce cost, and develop processes' improvements. During this time we achieved effort time reduction on processes up to 43%.
- Strategically plan and manage logistics, transportation and customer services.
- Direct, optimize and coordinate full order cycle.
College Professor
Instituto Tecnológico Pichincha
01.2017 - 03.2018
- Taught introductory and upper-level courses in Business Law.
- Demonstrated a continued commitment to undergraduate teaching through full participation in the college community.
- Develop and deliver engaging lectures to undergraduate and graduate students.
- Write course materials such as syllabus, homework assignments, and handouts.
- Guiding students in using technology to support educational research.
- Coached students on public speaking and presentation skills.
Operations Manager For South America
FleuraMetz Ecuador Ltda.
1 2015 - 12.2016
- Worked with the General Manager in strategic planning to achieve organizational goals.
- Determined the most cost-effective procedures and routes for shipments.
- Translated business needs and priorities into actionable logistics and operational strategies.
- Managed projects: Restructuring the Operations department, packaging optimization, Restructuring FleuraMetz Ecuador.
- Supervised and Coach a team of 14 members.
- Optimized team performance by 15% in two years through process improvement.
- Managed stakeholders communications, needs and requirements.
- Created alternative business plans to improve customer relationships.
Product Manager
FleuraMetz Ecuador Ltda.
12.2012 - 02.2015
- Oversaw sales forecasting, goal setting and performance reporting for all accounts.
- Increased sales volume by 25%.
- Monitored market activity and quoted pricing to maintain healthy profit margins.
- Negotiated prices, terms of sale and service agreements.
- Analyzed and reported on a quarterly basis sales activity, business trends, and areas of concern.
- Purchased flowers for FleuraMetz locations worldwide.
Assistant Manager-Operations & Logistics
FleuraMetz Ecuador Ltda.
9 2008 - 11 2011
- Compiled logistics reports.
- Managed the Logistics Manager's travel arrangements and coordinated the pre-planning of trips.
- Conducted research and prepared information for all executive-level meetings.
- Directed administrative functions for key managers.
- Recommended operational improvements based on tracking and analysis.
Education
Specialization in Strategic Leadership and Management -
University of Illinois At Urbana-Champaign, IL
MBA - Business Administration
Universidad De Illinois En Urbana-Champaign, IL
08.2024
Project Management Professional (PMP)® -
PMI
Newtown Square, Pennsylvania12.2022
Specialization in Introduction To Project Management Princip -
University of California Irvine, CA
01.2017
Abogado de la Republica del Ecuador - Law
Universidad Técnica Particular De Loja
Loja, Loja, Ecuador 09.2008 - 09.2013
Skills
- Effective leader
- Strategic planning
- Process improvement
- Analytical and flexible thinker
- Adherence to high customer service standards
- Effective communication skills
- Financial Analysis, Budget Management and Strategic Initiatives to increase revenue
- Powerful negotiator
Certification
- The Art of Sales: Mastering the Selling Process, March, 2023 - May 2023, By Northwestern University/ Coursera
- Leading Teams: Building Effective Team Cultures, Jan, 2023, University of Illinois at Urbana-Champaign, (offered by Coursera)
- Leading Teams: Developing as a Leader, Jan, 2023, University of Illinois at Urbana-Champaign, (offered by Coursera)
- Fundamentals of Management, June 22, 2020, University of California, Irvine, (offered by Coursera)
- Improving Communication Skills, May 16, 2020, Wharton University of Pennsylvania, (offered by Coursera)
- Success, April 19, 2020, Wharton University of Pennsylvania, (offered by Coursera)
- Qué hacen los buenos directivos? Prioridades de la Alta Dirección, April 19, 2020, IESE Business School, University of Navarra, (offered by Coursera)
- Initiating and Planning Projects, October 25, 2016, University of California, Irvine, (offered by Coursera)
- Budgeting and Scheduling Projects, January 13, 2017, University of California, Irvine, (offered by Coursera)
- Managing Project Risks and Changes, March 1, 2017, University of California, Irvine, (offered by Coursera)
Memberships
- PMI® Project Management Institute
References:
Leonel Victoria
AMERICAN FLORAL CARGO
General Manager
+1 (786) 300-5518
Pablo Torres
CARGEX COLOMBIA S.A.
General Manager Colombia
+57 320 341 4009
Pablo Padilla
ECUADOR CARGO
Gerente General
+593 99 944 7507
Edison Tipantuña
Centro Logístico de Carga TABACARCEN
Gerente de Operaciones
+593 96 102 7921
Vincent Mostert
XL Flor Management (FleuraMetz NL)
Commercial Director,
+31 6 2500 5584
Timeline
Commercial Manager
American Floral Cargo
01.2023 - Current
General Manager
CARGEX SAS
01.2021 - 11.2022
Manager Business Support & Logistics
FleuraMetz Ecuador
01.2017 - 12.2020
College Professor
Instituto Tecnológico Pichincha
01.2017 - 03.2018
Product Manager
FleuraMetz Ecuador Ltda.
12.2012 - 02.2015
Abogado de la Republica del Ecuador - Law
Universidad Técnica Particular De Loja
09.2008 - 09.2013
- The Art of Sales: Mastering the Selling Process, March, 2023 - May 2023, By Northwestern University/ Coursera
- Leading Teams: Building Effective Team Cultures, Jan, 2023, University of Illinois at Urbana-Champaign, (offered by Coursera)
- Leading Teams: Developing as a Leader, Jan, 2023, University of Illinois at Urbana-Champaign, (offered by Coursera)
- Fundamentals of Management, June 22, 2020, University of California, Irvine, (offered by Coursera)
- Improving Communication Skills, May 16, 2020, Wharton University of Pennsylvania, (offered by Coursera)
- Success, April 19, 2020, Wharton University of Pennsylvania, (offered by Coursera)
- Qué hacen los buenos directivos? Prioridades de la Alta Dirección, April 19, 2020, IESE Business School, University of Navarra, (offered by Coursera)
- Initiating and Planning Projects, October 25, 2016, University of California, Irvine, (offered by Coursera)
- Budgeting and Scheduling Projects, January 13, 2017, University of California, Irvine, (offered by Coursera)
- Managing Project Risks and Changes, March 1, 2017, University of California, Irvine, (offered by Coursera)
Operations Manager For South America
FleuraMetz Ecuador Ltda.
1 2015 - 12.2016
Assistant Manager-Operations & Logistics
FleuraMetz Ecuador Ltda.
9 2008 - 11 2011
Specialization in Strategic Leadership and Management -
University of Illinois At Urbana-Champaign, IL
MBA - Business Administration
Universidad De Illinois En Urbana-Champaign, IL
Project Management Professional (PMP)® -
PMI
Specialization in Introduction To Project Management Princip -
University of California Irvine, CA
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