Daniela Cadena Vélez
Marketing & Sales Executive
Quito,P
Summary
Qualified Marketing Executive with 8 years of experience in marketing and international business. Proven successful at leading marketing objectives and working closely with clients to closely manage marketing projects and realize profitable outcomes. Expert in strategizing company growth and monitoring new business technologies and markets closely. Skilled leader and project manager.
Overview
11
11
years of professional experience
3
3
Languages
Work History
MARKETING & SALES COORDINATOR
FAS CPA & Consultants
02.2022 - Current
- Increase sales by 20% and 25% the last two years corresponding to 2022 and 2023.
- Established and executed firm's marketing plan.
- Optimized sales and strategies to achieve firm's goals and objectives.
MARKETING & SALES EXECUTIVE
Heraflor
01.2020 - 08.2021
- Developed and successfully carried out digital marketing plan.
- Established a social media strategy to cater to each specific target market.
- Increased Lead generation by 40% for US and European markets.
TECHNICAL ADVISOR
UDLA
Quito
04.2019 - 11.2019
- Planned and developed ten social community projects.
- Managed and coordinated projects for 300 students completing their community project hours.
- Logistically coordinated for UDLA University Experience programme.
- Contributed technical oversight to assist team project fulfillment.
- Advised project managers on simultaneous technical workstreams, aiding in alignment of broader business goals.
MARKET AND EXCHANGE ANALYST
Instituto Nacional de Economía Popular y Solidaria
02.2016 - 08.2017
- Technical analysis of public institute's operational plan to confirm it met managerial model.
- Analyzed and developed technical reports on institution's resource management and organizational development.
ENGLISH TEACHER
USFQ
03.2015 - 01.2016
- Managed and taught 120 university students in intermediate and advanced level courses.
MARKETING MANAGER
Florana Farms
01.2014 - 01.2015
- Responsible for developing and tracing of branding strategies and communication channels oriented to increase targeted audiences.
- Increased lead generation by 18%.
- Managed portfolio of over 70 clients.
- New Product Research based on market needs and trends.
- Management of Corporate image and its strategic positioning.
JUNIOR MARKETING EXECUTIVE
Construiblec
01.2013 - 08.2013
- Market research focused on construction/real estate competitors in the market.
- Market analysis of qualitative and quantitative information leading to strategic planning.
- Managed to execute 100% of market research which resulted in completion of building project which combined offices and apartments in north city center.
Education
Master of Science - Marketing And Economics
01.2017 - 20192
Master of Arts -
01.2015 - 20162
Bachelor of Arts - Business Studies
01.2008 - 20112
Skills
Data Analytics
Social Media Marketing
Digital Marketing
Brand-Building Strategies
KPI Tracking
Competitor Analysis
Customer Relationship Management (CRM)
Marketing Analytics
Strategic Planning
Corporate Communications
Brand Promotion
Business Development
Research
Attention to Detail
Problem Resolution
Relationship Building
Excellent Communication
Task Prioritization
Team Building
Timeline
MARKETING & SALES COORDINATOR - FAS CPA & Consultants
02.2022 - Current
MARKETING & SALES EXECUTIVE - Heraflor
01.2020 - 08.2021
TECHNICAL ADVISOR - UDLA
04.2019 - 11.2019
Konkuk University - Master of Science, Marketing And Economics
01.2017 - 20192
MARKET AND EXCHANGE ANALYST - Instituto Nacional de Economía Popular y Solidaria
02.2016 - 08.2017
ENGLISH TEACHER - USFQ
03.2015 - 01.2016
Metropolitan University - Master of Arts,
01.2015 - 20162
MARKETING MANAGER - Florana Farms
01.2014 - 01.2015
JUNIOR MARKETING EXECUTIVE - Construiblec
01.2013 - 08.2013
University of Cardiff, Wales - Bachelor of Arts, Business Studies
01.2008 - 20112