Carla Cañarte
Winnipeg
Summary
Experienced in producing high-quality digital content, including written, visual, and multimedia formats. Applies a deep understanding of audience engagement to create compelling and relevant content. Skilled in utilizing tools and developing digital marketing and social media strategies to enhance visual quality and expand reach to new audiences.
Overview
11
11
years of professional experience
Work History
CONTENT CREATOR AND DIGITAL MARKETING STRATEGIST
Actionlab S.A
11.2023 - 04.2025
- Applied current editing and photography tools to tell great stories.
- Boosted brand engagement by creating compelling social media posts and campaigns.
- Enhanced brand recognition through the development of tailored marketing materials and visually appealing graphics.
- Crafted email marketing campaigns that nurtured leads into conversions, utilizing compelling copy and targeted messaging.
UNIVERSITY LECTURER
Universidad Politécnica Salesiana
10.2024 - 03.2025
- Implemented active learning strategies such as group projects and case studies, promoting critical thinking skills among students.
- Collaborated with faculty members to develop innovative course materials, resulting in increased student engagement and satisfaction.
- Conducted ongoing assessment of student progress, adjusting teaching strategies as needed to maximize learning potential.
- Established a positive classroom environment that fostered open communication and intellectual curiosity among students.
Audiovisual Producer and Art Director
MysticPoint S.A
05.2014 - 03.2018
- Presented production ideas and determined creative scenarios for production and delivery.
- Coordinated logistics, schedules, and talent management for smooth production flow and optimal results.
- Conducted thorough pre-production planning sessions, ensuring all stakeholders were aligned on project objectives and timelines.
- Facilitated communication between production staff and other departments to synchronize work.
Education
Master - Audiovisual Scriptwriting
Universidad Internacional De La Rioja
La Rioja, España12-2019
Diploma - Graphic Design And Audiovisual Production
Universidad Politécnica Del Litoral
Guayaquil, Ecuador04-2014
Skills
- Video editing
- Video production
- Digital photography
- Social media marketing
- Landing page creation and structure
- ManyChat automations
Language
Spanish - Native
English - Intermediate
Timeline
UNIVERSITY LECTURER
Universidad Politécnica Salesiana
10.2024 - 03.2025
CONTENT CREATOR AND DIGITAL MARKETING STRATEGIST
Actionlab S.A
11.2023 - 04.2025
Audiovisual Producer and Art Director
MysticPoint S.A
05.2014 - 03.2018
Master - Audiovisual Scriptwriting
Universidad Internacional De La Rioja
Diploma - Graphic Design And Audiovisual Production
Universidad Politécnica Del Litoral