Angélica Carrasquilla
Psychologist
Quito
Summary
A passionate woman about Market Research and everything about Consumer Insights. I’m a Psychologist with 17+ years of experience in Market Research
Overview
11
11
years of professional experience
5
5
years of post-secondary education
Work History
Freelance Market Research
Freelance
1 2019 - Current
- I provide strategic market research consulting with an emphasis on consumer insights for consumer goods companies, financial services, marketing, advertising agencies and market research.
- Enhanced consumer insights by conducting in-depth market research.
- Conducting focus groups, in-depth interviews and ethnographies to understand customer needs and behaviors.
- Managed multiple projects simultaneously, consistently meeting deadlines while maintaining a high level of attention to detail.
- I supervise and manage multidisciplinary research teams for optimal project execution.
- Created visually engaging presentations highlighting key research findings for internal stakeholders and clients alike.
Market Research Coordinator
Carvajal
01.2018 - 07.2018
- Collaborated effectively with the marketing team to ensure timely and competitive information about their consumer and the market.
- I analyzed the company's brands through sources such as KANTAR and NIELSEN and interpreted the data focusing on the reality of the brands and consumers.
- Translated complex research data into clear, actionable strategies.
Qualitative Director
FocusResearch
07.2018 - 04.2019
- I led the qualitative division and market research projects with emphasis on the banking industry. Led the team, fostering talent and ensuring the delivery of in-depth qualitative analysis for decision making
- UX analysis in banking web platforms
- Support and guide the work team to achieve effective, fluid work with a good work environment.
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Monitored and coordinated workflows to optimize resources.
- Boosted client satisfaction rates through exceptional relationship management and prompt resolution of issues.
Head of Market Research
Rene Chardon
01.2017 - 01.2018
- I designed and developed the Market Research division
- Collaborated effectively with the marketing team to ensure timely and competitive information about their consumer and the market.
- I provided strategic guidance to the marketing team in their personal care products, promoting innovation in cosmetics and the evolution of beauty products in Ecuador
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
- Conducted focus groups, in depth-interview to analyze customers needs and behaviors
- Managed time efficiently in order to complete all tasks within deadlines.
Freelance Market Research
Freelance
01.2015 - 01.2017
- Led extensive qualitative market research projects delivering actionable insights
- Work closely with clients, guiding them in making decisions to develop their brand strategy
- Enhanced consumer insights by conducting in-depth market research.
- Skillfully conducted focus groups, and in-depth interviews.
- Managed multiple projects simultaneously, consistently meeting deadlines while maintaining a high level of attention to detail.
- Developed comprehensive reports with actionable recommendations to drive marketing strategy and increase brand awareness.
Market Research Senior
Quala
02.2013 - 09.2015
- Provided strategic insights to top personal care brands such as Ego, Savital and Fortident by analyzing consumer behavior and market trends, driving business decisions.
- Influenced product development strategies with insightful consumer behavior analysis and feedback from focus groups.
- Contributed to annual strategic planning by providing expert guidance on market conditions, customer needs, and competition.
- Collaborated with the marketing team to identify target customer profiles based on comprehensive analysis.
- Conducting focus groups, in-depth interviews to understand customer needs and behaviors.
- Managed multiple projects simultaneously, consistently meeting deadlines while maintaining a high level of attention to detail.
- I supervise and manage quantitative teams for optimal project execution.
- Created visually engaging presentations highlighting key research findings for marketing team.
Education
Bachelor of Science - Clinical Psychology
Pontificia Universidad Javeriana Cali
Cali, Colombia 05.2000 - 05.2005
Seminar, UX Research for Design: Fundamentals and Research Methods for User Experience Design - undefined
Sperientia Studio + Lab
04.2021 - 05.2021
Skills
Teamwork
Management
Market Research
Creative thinking
Analytical skills
Interpersonal skills
Organization skills
Decision Making
Qualitative Research
Languages
Spanish
English
Timeline
Seminar, UX Research for Design: Fundamentals and Research Methods for User Experience Design - undefined
Sperientia Studio + Lab
04.2021 - 05.2021
Qualitative Director
FocusResearch
07.2018 - 04.2019
Market Research Coordinator
Carvajal
01.2018 - 07.2018
Head of Market Research
Rene Chardon
01.2017 - 01.2018
Freelance Market Research
Freelance
01.2015 - 01.2017
Market Research Senior
Quala
02.2013 - 09.2015
Bachelor of Science - Clinical Psychology
Pontificia Universidad Javeriana Cali
05.2000 - 05.2005
Freelance Market Research
Freelance
1 2019 - Current
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