Andres Adolfo Aramayo Vargas
Resumen profesional
Senior AdTech & Retail Media Expert with a focus on Quick-Commerce and Digital Transformation. Specialized in full-funnel strategy development for global CPG brands, consistently delivering double-digit growth (18%+) through data-driven optimization and Joint Business Plans (JBP). Highly skilled in financial forecasting, marketing budget management, and the creation of new revenue streams. Leveraging a strong foundation in banking regulations and financial risk, I bring a unique analytical rigor to digital advertising, ensuring operational excellence and high-ROI execution at a regional scale
Datos destacados
7
7
years of professional experience
20
20
years of post-secondary education
Experiencia
Media Solutions Manager
PedidosYa
Quito
2026.01 - 2026.02
- Strategic Business Development: Responsible for crafting commercial strategies and driving business growth for the Ads division.
- Account Management & Sales: Leading client and advertiser relationships, including the end-to-end development of commercial proposals.
- Retail Media Consulting & Optimization: Providing expert guidance on Retail Media formats and campaign optimization through specialized Ad Servers.
- Digital Advertising Expertise: Comprehensive knowledge of Retail Media, Programmatic, and Paid Social (SoMe) ecosystems.
- Performance Analytics: Generating detailed performance reports for clients and advertisers to track ROI and campaign health.
- Revenue Accountability: Directly responsible for the company’s total Advertising revenue and growth targets.
Media Solutions & Fintech Specialist
PedidosYa
Santa Cruz
2023.07 - 2025.12
- Exceptional Revenue Growth: Spearheaded the advertising commercial strategy, achieving a 91% YoY revenue increase in 2024 and a 31% growth in 2025, consistently exceeding financial targets.
- Strategic Partnerships (JBP): Built and scaled a robust portfolio of top-tier advertisers by implementing Joint Business Plans (JBPs), fostering long-term loyalty and predictable investment.
- Business Unit Innovation: Diversified income by developing and launching three new commercial sub-units, successfully establishing them as scalable and sustainable revenue streams.
- Operational Excellence: Designed and implemented a cross-functional workflow with internal stakeholders, streamlining campaign execution and ensuring high-impact delivery for clients.
Brand Manager
Compañía de Alimentos (Delizia)
Santa Cruz
2021.07 - 2023.07
- P&L Recovery & Profitability: Successfully turned around the business unit's profitability, increasing category margins by 5 percentage points (5pp) and achieving long-term financial sustainability.
- Consistent Sales Growth: Delivered steady revenue expansion with an 18% sales increase in 2023 and 15% in 2024 through strategic pricing and channel optimization.
- High-Impact Product Launches: Spearheaded the go-to-market strategy for 4+ major product innovations, overseeing everything from conceptualization to national distribution.
- Marketing Budget Optimization: Managed the national marketing budget for the Dairy and Beverages categories, focusing investment on high-ROI activities to drive both brand equity and sales.
- Market Intelligence & Forecasting: Developed precise national sales forecasts and led market research analysis to identify emerging consumer trends and competitive threats.
Controller Analyst
Compañía de Alimentos (Delizia)
La Paz
2021.02 - 2021.06
- Executive Reporting & Analysis: Developed high-level performance analyses and presentations for the CFO and CEO, covering commercial and marketing business units.
- Revenue Forecasting Support: Provided strategic support for the review and alignment of the company’s revenue forecasts, ensuring financial accuracy and goal setting.
- Competitive Benchmarking: Conducted in-depth benchmark studies to identify market trends, competitor positioning, and strategic growth opportunities.
Commercial Analyst
Banco FIE
La Paz
2020.11 - 2021.01
- Credit Management Oversight: Monitored and controlled credit disbursement processes across the executive team at a national level, ensuring operational efficiency and target alignment.
- Regulatory Compliance Expertise: Deep understanding of banking regulations to ensure the integrity and accuracy of the bank’s credit approval and processing workflows.
Financial Risks Analyst
Banco FIE
La Paz
2018.12 - 2020.10
- Financial Risk Analysis: Developed comprehensive liquidity and market risk reports for the CFO and CEO, providing critical insights for high-level financial decision-making.
- KPI Analysis & Trend Forecasting: Calculated and analyzed key business performance indicators (KPIs) to identify emerging trends and recommend strategic actions for growth and risk mitigation.
- Executive Monthly Reporting: Spearheaded the creation of monthly executive reports, delivering data-driven business reviews to the senior leadership team.
Formación
Gestión Estratégica de Negocio - Maestría
Aden University
Panamá 2023.01 - 2024.07
Economista - Licenciatura
Universidad Católica Boliviana San Pablo (UCB)
La Paz 2011.06 - 2016.12
Humanidades - Gradudado
Colegio San Ignacio de Loyola
La Paz 1998.01 - 2010.12
Enfatiza tus habilidades clave
- Cross-functional Teamwork
- Digital Media & AdTech Expertise
- Emotional Intelligence & Empathy
- Executive Reporting
- Professional Verbal & Written Communication
- Database Management
- Advanced Microsoft Office Suite
- Strategic Negotiatio
Languages
English
Avanzado
C1
Spanish
Nativo
C2
Accomplishmets
- 100 marketers in Bolivia, Be in the best 100 marketeers ranked by the Bolivian Business Company. And 2nd best brand in the category of diary.
- Top collaborator in PedidosYa, 11/01/23, 01/01/2024 Exceeding the expected performance.
Cronología
Media Solutions Manager
PedidosYa
2026.01 - 2026.02
Media Solutions & Fintech Specialist
PedidosYa
2023.07 - 2025.12
Gestión Estratégica de Negocio - Maestría
Aden University
2023.01 - 2024.07
Brand Manager
Compañía de Alimentos (Delizia)
2021.07 - 2023.07
Controller Analyst
Compañía de Alimentos (Delizia)
2021.02 - 2021.06
Commercial Analyst
Banco FIE
2020.11 - 2021.01
Financial Risks Analyst
Banco FIE
2018.12 - 2020.10
Economista - Licenciatura
Universidad Católica Boliviana San Pablo (UCB)
2011.06 - 2016.12
Humanidades - Gradudado
Colegio San Ignacio de Loyola
1998.01 - 2010.12