Alfredo Carrera
Mentor & Executive Coach With Acquired Experience In Multinationals As A General Manager
Quito
Summary
Experienced Mentor and Business Coach. Extensive experience at Multinationals of mass consumption, driving strategic growth and profitability in challenging markets. Proven expertise in team leadership and business development, successfully mentoring diverse teams to achieve results. Adept in marketing strategies and change management, fostering high-performance cultures that enhance productivity and work-life balance.
Overview
41
41
years of professional experience
2
2
Languages
Work History
Founder and CEO / The Growth Coach Franchisee
RunInstitute, C.A.
06.2012 - Current
Mentor and Executive Coach, with acquired experience as a General Manager in highly volatile and uncertain economies in Latin America.
Focus on training and coaching people and teams, while growing and sustaining profits and revenues. Fully knowledgeable of leadership skills development; productivity; strategic planning, deployment and execution; sales and marketing.
Owner of a The Growth Coach franchise since 2012 with focus on SMEs and sales.
Mentored, coached and trained individuals and teams in getting results, productively with work life balance, from Fortune 500s to SMEs .
Business School Professor
Universidad Internacional SEK (UISEK)
09.2023 - Current
Part time professor on the Online MBA on Leadership
Founder Member and Facilitator
IMPARES
11.2019 - 07.2023
Coaches community facilitating encounters among odd groups to promote trustworthiness in Ecuador
Local Advisory in Ecuador
ICEX - Spanish Institute for Foreign Trade
05.2017 - 05.2022
Locally supporting the ICEX Next Program analyzing business opportunities and helping Spanish SMEs interested in exporting to Ecuador.
Part Time Professor
Universidad San Francisco De Quito (USFQ)
04.2014 - 06.2019
Part time professor on the MBA on Marketing and Sales Management. Retail and Merchandising
Member of Board of Directors
CYBERCELL
03.2012 - 11.2019
Independent Member of the Board
General Manager
Henkel Ecuatoriana and Peruana
06.2006 - 12.2011
Strategy and P&L responsible for the Businesses of Henkel Ecuador and Peru, consolidating brands while reinforcing company values creating high performing teams.
Restructured Ecuador to a SSO, leading teams from Colombia, Peru, Ecuador and Mexico.
Reported to the President and CEO of the Andean Region
General Manager
Henkel Venezolana, S.A. and Henkel Dominicana S.A.
12.1999 - 03.2007
Strategy and P&L responsible for the Cosmetics Business of Henkel Venezuela, managed people and teams through challenging economical and political situations, turning a losing operation to one of the most profitable of the region.
Transfered Henkel Dominicana business to a local distributor
Reported to the President and CEO of the Andean Region
OTHER ASSIGNMENTS
Henkel
12.1999 - 12.2011
- Member of the Latin America Cosmetics Executive Committee
- Leader of the Executive Committee of Henkel Ecuador, Peru and Dominican Republic
- Member of Henkel Venezolana Executive Committee
- Representative of Henkel in PROCOSMETICOS (Ecuadorian Chamber on Cosmetics).
- Representative of Henkel in CAVEINCA (Venezuelan Chamber on Cosmetics). Commissary (2003 - 2005) and Director (2005 - 2007)
Professor
Metropolitan University (UNIMET)
09.1998 - 07.2006
Professor on the MBA on Product and Marketing Management
Marketing Manager
Mondelez International (Nabisco Venezuela C.A:)
03.1998 - 11.1999
Marketing planning and execution of Nabisco cookies and confectionary products: Oreo, Chips Ahoy! LIfesavers and 4 more brands)
Corporate National Sales Manager
Mondelez International (Nabisco Venezuela C.A:)
02.1997 - 02.1998
Definition, implementation and control of sales and distribution strategies of the four business units of Nabisco Venezuela: Nabisco, Royal, Del Monte and Lifesavers brands.
Corporate Trade Marketing Manager
Mondelez International (Nabisco Venezuela C.A:)
04.1995 - 01.1997
Definition and consolidation of the strategic role of Trade Marketing within Nabisco Venezuela, C.A.
New Products Marketing Manager
Mondelez International (Nabisco Venezuela C.A:)
07.1994 - 03.1995
Nabisco Business Unit development of new products strategies and launches
Senior Product & Strategic BU Manager
Mondelez International (Nabisco Venezuela C.A:)
11.1991 - 06.1994
Marketing planning and execution of Nabisco 8 cracker brands
OTHER ASSIGNMENTS
Mondelez International (Nabisco Venezuela C.A:)
11.1991 - 11.1999
- Member of the Direction Committee of Biscuits SBU
- Representative in the Best Practice Committee of ECR
- Member of the Corporate Competencies and Restructuring Team of Nabisco Sales Force
- Sales Force Training Leader in conjunction with HR
- Member of Down The Trade Direct Sales Implementation Team
- Co-leader of the Marketing and Production Restructuring Team of Nabisco SBU
Category Manager
L'Oréal De París (COSELCA)
10.1989 - 10.1991
Mass Consumption Hair Care Category Manager (5 brands(
MBA Summer Associate
McKinsey & Company
05.1989 - 08.1989
Responsible for ROCE and efficiency analysis
Assistant to the General Manager
Aruba Travel Limited
10.1984 - 09.1985
Assistant to the General Manager
Education
Master in Rakiram Therapist - Energy And Healing Therapist
Centro Merkabah & Constelar Quito
Quito, Ecuador 05.2001 -
Integral & Life Advanced Transpersonal Coach - Transpersonal Psychology And Coaching
School of Integral Transpersonal Psychology
Quito, Ecuador 05.2001 -
Corporate Ontological Coach - Business And Life Coaching
Human Perspectives International & EICONEX
Quito, Ecuador 05.2001 -
MBA - International Management
ESADE
Barcelona. Spain 05.2001 -
BBA - Business Administration And Economics
Schiller International University
Madrid, Spain 05.2001 -
Skills
Team leadership
Additional Information
PROFESSIONAL TRAINING
PEOPLE 6 COACHING SKILLS
- Master in Rakiram. Healing with corporal energy. (Centro Merkabah & Constelar Quito).
- Basic Training in Systemic Corporate Constellations. (Centro Merkabah & Constelar Quito).
- Neurocodex – Unified Coaching Skills.
- Basic Training in Post Disaster and Crisis Psychological Recuperation. (GFSC – Global Facilitators Training communities).
- Acting Techniques for Managers. (RunInstitute, CA).
- Transpersonal Psychology, Transpersonal & Life Coaching. (Escuela de Psicología Transpersonal Integral. Daniel Taroppio. M.D.P.).
- Rakiram. Healing with corporal energy. (Centro Merkabah & Constelar Quito).
- Corporate Ontological Coaching. (HPI – Human Perspectives International & E-Iconex).
- Accelerated Learning for Facilitators. (PCO’s International).
- Business and Sales Coach under the The Growth Coach Process. (The Growth Coach).
- Blindness Recognition. (HPI – Human Perspectives International).
- Non-Verbal Communications. (No Verbal Asesores).
- Introduction to Primal Dance. (Luz Helena Burbano).
- Accelerated Learning for Facilitators. (PCO’s International).
- Professional Facilitator. (PCO’s International Inc.).
- Accelerated Learning for Facilitators. (Human Strategy and PCO’s International).
- From the Intrapersonal to the Interpersonal. (Congruencia Personal & Organizacional).
- Coaching in Action. (Cima Coaching).
- Oneself Strategically Managing. (Tecnoecuatoriano).
- Thinking Reengineering. (IVEPSI - Instituto Venezolano de Neurolingüistica).
- From Micro Management to Macro Leadership. (IVEPSI - Instituto Venezolano de Neurolingüistica).
- Leadership Based on Empowerment. (IVEPSI - Instituto Venezolano de Neurolingüistica).
- FOCUS, Achieve Your Most Important Priorities. (FRANKLIN COVEY CO).
- Coaching Skills. (Nabisco Venezuela).
- Leadership Based on Principles. (ERAH Consultores Gerenciales, C.A.)
COMMUNICATION SKILLS
- Influence and Communications. (Congruencia Personal & Organizacional).
- NLP in Media. (WellDone Consulting).
- Effective Meetings, Optimum Results. (IVEPSI - Instituto Venezolano de Neurolingüistica).
- Company Speakers. (Congente Group).
- Service to Clients. (Globalform).
- Language and Influence II. (Conadi).
- Effective Communication Skills. (Nabisco Venezuela).
- Language and Influence I. (Conadi).
MANAGERIAL, STRATEGIC, SALES & MARKETING SKILLS
- Non-Rejectable Offers. (HPI – Human Perspectives International).
- The Goal International Workshop. (Goldratt Consulting).
- Henkel Advance Management Program. (IESE – Instituto de Estudios Superiores Empresariales).
- Crisis Management. (Aljure&Ocampo).
- Henkel Basics in International Management. (Cranfield University).
- Harvard Business Negotiation Model. (Cambridge International Consulting, LLC).
- Business Negotiation and Conflict Resolution. (TANDEM, Alternative Dispute Resolution).
- Change Management. (Remolina Estrada).
- Strategic Sales Management. (INCOLDA).
- Retail Excellence. (Nabisco Peru).
- 7 Steps in Sales. (Nabisco Venezuela).
- Certified Facilitator as in Retail Excellence. (Nabisco Venezuela).
- Copy Strategy. (Nabisco Venezuela).
- Market Research. (IESA - Instituto de Estudios Superiores de Administración).
- Strategic Analysis II - MARKSTART. (Nabisco Venezuela).
- Strategic Analysis I - MARKSTART. (Nabisco Venezuela).
- Stock Analysis. (IESA - Instituto de Estudios Superiores de Administración)
TIME MANAGEMENT SKILLS
- Managing Time for Personal Productivity. (Congruencia Personal & Organizacional).
- Individual Developing Planning. (Nabisco Venezuela)
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Business School Professor
Universidad Internacional SEK (UISEK)
09.2023 - Current
Founder Member and Facilitator
IMPARES
11.2019 - 07.2023
Local Advisory in Ecuador
ICEX - Spanish Institute for Foreign Trade
05.2017 - 05.2022
Part Time Professor
Universidad San Francisco De Quito (USFQ)
04.2014 - 06.2019
Founder and CEO / The Growth Coach Franchisee
RunInstitute, C.A.
06.2012 - Current
Member of Board of Directors
CYBERCELL
03.2012 - 11.2019
General Manager
Henkel Ecuatoriana and Peruana
06.2006 - 12.2011
Master in Rakiram Therapist - Energy And Healing Therapist
Centro Merkabah & Constelar Quito
05.2001 -
Integral & Life Advanced Transpersonal Coach - Transpersonal Psychology And Coaching
School of Integral Transpersonal Psychology
05.2001 -
Corporate Ontological Coach - Business And Life Coaching
Human Perspectives International & EICONEX
05.2001 -
MBA - International Management
ESADE
05.2001 -
BBA - Business Administration And Economics
Schiller International University
05.2001 -
General Manager
Henkel Venezolana, S.A. and Henkel Dominicana S.A.
12.1999 - 03.2007
OTHER ASSIGNMENTS
Henkel
12.1999 - 12.2011
Professor
Metropolitan University (UNIMET)
09.1998 - 07.2006
Marketing Manager
Mondelez International (Nabisco Venezuela C.A:)
03.1998 - 11.1999
Corporate National Sales Manager
Mondelez International (Nabisco Venezuela C.A:)
02.1997 - 02.1998
Corporate Trade Marketing Manager
Mondelez International (Nabisco Venezuela C.A:)
04.1995 - 01.1997
New Products Marketing Manager
Mondelez International (Nabisco Venezuela C.A:)
07.1994 - 03.1995
Senior Product & Strategic BU Manager
Mondelez International (Nabisco Venezuela C.A:)
11.1991 - 06.1994
OTHER ASSIGNMENTS
Mondelez International (Nabisco Venezuela C.A:)
11.1991 - 11.1999
Category Manager
L'Oréal De París (COSELCA)
10.1989 - 10.1991
MBA Summer Associate
McKinsey & Company
05.1989 - 08.1989
Assistant to the General Manager
Aruba Travel Limited
10.1984 - 09.1985
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