Alessandra C. Salvatore

• Worked with store managers to implement new displays, promotions and store layout changes.
• Monitored and replenished display inventory and restructured according to available stock.
• Managed aesthetically pleasing displays to showcase company products and increase sales.
• Enhanced overall store appearance by applying careful consideration to product and display locations.

• Responsible of the develop of the guideline for the company, based on its values and purpose.

• Elaborate and design a window display for a client, based on the I See Windows scientific method along with the visual identity of the brand.

• Participate on the styling production for a summer campaign proposal.

• Reported back to instructor to receive day-to-day tasks and responsibilities.

• Communicated effectively with faculty and staff and accepted critiques and suggestions for areas of improvement.

• Design and supervise the implementation of campaigns and initiatives at the points of sale, according to the regional strategic planning of Retail Brand Presentation, to align Ecuador's operations with Nike Global.

• Plan and supervise the execution of campaigns and product display together with the suppliers and designers.

• Lead the Visual Merchandising team, made up of four people, located in the key cities of the country.

• Establish and adapt the display guidelines based on the monthly income flows of the product for each season, to generate impact and increase sales in Retail, ensuring the correct presence of the brand in all touchpoints.

• Prepare the weekly and monthly schedule of activities for visual merchandisers, supervising their compliance, in order to ensure coverage of all points of sale nationwide, around 70 stores, between Direct stores, Outlets and Multibrand points of sale.

• Provide periodic training sessions to visual merchandisers on the field, store managers and sale assistants about the Visual Merchandising strategies and styling updates, according to the new season trend.

• Review the sales follow-up together with the Business Planners to take corrective actions inside the point of sale.

• Define and plan together with the Marketing team the product displays and space distribution for different events and activations.

• Elaborate outfits and looks for mannequins and styling productions, following updated trends of styling and fashion, aligned with the brand identity.

• Plan and distribute space in refits and store openings, in order to place the brand categories in the appropriate space, with the ideal furniture stocking for the assigned amount of stock, according to the store's strategy.

• Advise the client in the context of fashion to conclude their purchase

• Support the merchandising of the store based on basic principles and guidelines of the brand

• Manage relationships with internal and external clients.