Summary
Overview
Work History
Education
Skills
Keyskills
Certificationscourses
Certification
Timeline
Generic
Alejandra Pérez

Alejandra Pérez

Multidisciplinary Professional In Fashion Design, Textile Technology, Marketing, And Leadership
Quito,Ecuador

Summary

Innovative and results-driven professional with extensive experience in fashion design, textile technology, marketing, and business management. Expertise in brand development, trend analysis, sustainability, and team leadership. Proven ability to optimize processes, implement creative solutions, and drive profitability in dynamic environments. Passionate about merging creativity with strategic planning to deliver impactful results.

Overview

13
13
years of professional experience
5
5
Certifications
3
3
Languages

Work History

Chief Executive Officer

Beauty House EC
Quito, Provincia de Pichincha
06.2021 - Current
  • Successfully managed a team of 12, implementing human resource strategies, cost optimization, and digital transformation
  • Increased client acquisition by 40% through targeted marketing and rebranding campaigns
  • Enhanced customer service quality with strategic training programs and operational improvements

Teacher

Instituto Superior Tecnológico San Antonio ITSA
Quito, Provincia de Pichincha
05.2022 - 09.2024
  • Developed strong relationships with students, parents, and colleagues by maintaining open lines of communication and fostering a supportive learning environment.
  • Managed classroom behavior effectively by establishing clear expectations, modeling appropriate conduct, and consistently enforcing established rules and consequences.
  • Enhanced classroom engagement through the use of interactive teaching methods, such as group projects and hands-on activities.
  • Maintained accurate records of student progress, attendance, and behavior to facilitate ongoing communication with parents about their child''s educational journey.

Brand Manager

Heaven Studio
Quito, Provincia de Pichincha
10.2020 - 08.2023
  • Brand Manager at Heaven Studio (franchise with locations nationwide)
    Responsible for developing brand strategies, promoting growth and expansion, implementing brand plans, and using a variety of data to drive volume and profitability. Achieve the brand's short and long-term business goals.
    Lead and optimize marketing efforts for the company and campaigns.
    Collaborate with cross-functional teams to execute them.

    Responsible for managing and handling communications in both directions.
    Involved in various activities such as communication, public relations, social networks, events and content creation.

Head Designer

Aetna Fashion Studio
Quito, Provincia de Pichincha
05.2019 - 10.2020
  • Designed prêt-à-porter collections emphasizing manual techniques like dyeing, embroidery, and macrame
  • Presented the “Aetna” collection (2019), highlighting handcrafted processes

Freelance Makeup Artist

ALEJANDRA P MAKEUP
05.2018 - 03.2020
  • Developed customized makeup plans for bridal parties, contributing to memorable wedding experiences.
  • Worked closely with fellow Makeup Artists to share knowledge, elevating overall team expertise in various techniques.
  • Collaborated with photographers and stylists to achieve desired looks for photoshoots, ensuring high-quality results.
  • Applied makeup in accordance with clothing style.

Photography and Production Assistant

Dayoco Estudio
01.2019 - 05.2019
  • Assisted photographers in fashion campaigns, providing styling and art direction support

Freelance Production Assistant & Art Direction

Christian Falcony Photography
01.2016 - 01.2018
  • Coordinated budgets and production plans to align with creative concepts

Visual Merchandiser

Etafashion
03.2014 - 12.2014


  • Managed installation of visual merchandising displays, urging team to with speed and accuracy.
  • Managed mannequin styling, ensuring alignment with current fashion trends and company branding guidelines.

Visual Merchandiser

Complot Rock
Buenos Aires, Argentina
01.2012 - 03.2013
  • Worked with store managers to implement new displays, promotions and store layout changes.
  • Monitored and replenished display inventory and restructured according to available stock.
  • Arranged consistent shelves, bins, and racks at two locations by following established planograms.

Education

Master of Arts - Arts with a Minor in Fashion Design

Universidad San Francisco De Quito
Quito, Ecuador
05.2001 -

Fashion Production - Fashion

Espacio Buenos Aires
ARGENTINA
05.2001 - 01.2012

Skills

  • Fashion Design

  • Textile Technology

  • Sustainable Production Processes

  • Biotextile Innovation

  • Ancestral Textile Techniques

  • Vegetable Dyeing

  • Waist Loom Weaving

  • Trend Analysis

  • Market Research

  • Inventory Management

  • Leadership

  • Business Skills

  • Brand Development

  • Rebranding Campaigns

  • Strategic Planning

  • Operational Management

  • Team Leadership

  • Human Resource Management

  • Marketing Strategy Implementation

  • Sales Optimization

  • Creative Skills

  • Interpersonal Skills

  • Creativity

  • Aesthetic Sense

  • Effective Communication

  • Negotiation

  • Cross-Cultural Collaboration

  • Problem-Solving

  • Client Experience Enhancement

Keyskills

Fashion Design & Textile Technology, Sustainable Production Processes & Biotextile Innovation, Ancestral Textile Techniques: Vegetable Dyeing, Waist Loom Weaving, Trend Analysis, Market Research & Inventory Management, Brand Development & Rebranding Campaigns, Strategic Planning & Operational Management, Team Leadership & Human Resource Management, Marketing Strategy Implementation & Sales Optimization, Creativity & Aesthetic Sense, Effective Communication & Negotiation, Cross-Cultural Collaboration & Problem-Solving, Client Experience Enhancement

Certificationscourses

  • Trend Analysis & Prediction, Sasha Santamaría, 2024
  • Hult Prize Summit, Rio de Janeiro, Biotextile Project Finalist, 2023
  • Community Management, Marketing School Ecuador, 2021
  • Italian Pattern & Sewing Course
  • Professional Makeup Artist
  • Artificial Intelligence in Marketing, University of Virginia (Online)

Certification

Italian Pattern and Sewing Course

Timeline

Community Manager

02-2025

Italian Pattern and Sewing Course

01-2025

Professional Makeup Artist

01-2025

Artificial Intelligence in Marketing

11-2024

Fashion Trend Analysis and Prediction

03-2024

Teacher

Instituto Superior Tecnológico San Antonio ITSA
05.2022 - 09.2024

Chief Executive Officer

Beauty House EC
06.2021 - Current

Brand Manager

Heaven Studio
10.2020 - 08.2023

Head Designer

Aetna Fashion Studio
05.2019 - 10.2020

Photography and Production Assistant

Dayoco Estudio
01.2019 - 05.2019

Freelance Makeup Artist

ALEJANDRA P MAKEUP
05.2018 - 03.2020

Freelance Production Assistant & Art Direction

Christian Falcony Photography
01.2016 - 01.2018

Visual Merchandiser

Etafashion
03.2014 - 12.2014

Visual Merchandiser

Complot Rock
01.2012 - 03.2013

Master of Arts - Arts with a Minor in Fashion Design

Universidad San Francisco De Quito
05.2001 -

Fashion Production - Fashion

Espacio Buenos Aires
05.2001 - 01.2012

Similar Profiles

CREATE PROFILE
Alejandra PérezMultidisciplinary Professional In Fashion Design, Textile Technology, Marketing, And Leadership